HeadsUp Entertainment and World Poker Showdown to Enter Lucrative Las Vegas Tournament Poker Market
July 06 2011 - 9:15AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP)
operators of the Canadian Poker Tour, Canadian Poker Player
Magazine and the Canadian Poker Player Television Network and World
Poker Showdown (WPS) today announced they have finalized a two year
agreement to host multiple poker tournament events in Las Vegas.
Subsequent to the announcement made on June 27, 2011, this contract
will position both HeadsUp and World Poker Showdown front and
centre in the billion dollar international poker tournament
marketplace.
The deal will build out a series of 3 major events annually that
will take advantage of market opportunities that have arisen in the
poker industry and target a growing demand sector. Elements to be
built into the events include televised broadcasts, a marketplace
expo and poker training camps all adding to the revenue model.
The contract with the host venue, a major resort and casino on
the Las Vegas strip will be one of the biggest market expansion
strategies the company has entered into and profits are estimated
by management to be in excess of $1,000,000.00 annually from this
deal.
Schedules, formats and marketing campaigns will be announced
shortly with the first event series planned to take place in
September of this year. Management is confident that the growth
taking place within the company and the acceleration of its
business plan will contribute substantially to increasing
shareholder value as well as the commitment to becoming fully
reporting moving to a higher tier exchange so that value can be
more accurately reflected in share price.
About HeadsUp Entertainment International
Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations - Kelly B. Kellner
(403) 269-9039
Website: www.headsupentertainment.com
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