HeadsUp Entertainment Signs Marketing Agreement With All New Tropicana Las Vegas
May 31 2011 - 8:00AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP)
operators of the Canadian Poker Tour, Canadian Poker Player
Magazine and the Canadian Poker Player Television Network today
announced it has signed a marketing agreement with the all new
Tropicana Las Vegas resort and casino. Under the terms of the
agreement the hotel, which just completed a $180 million phase one,
South Beach style renovation, will be the home of the CPT during
the 2011 World Series of Poker.
"The big news for CPT members is that the hotel will offer
special room rates of $50 Sunday through Thursday and $90 Friday
and Saturday," said Kelly B. Kellner, President and CEO of
HeadsUp Entertainment International Inc. "These are the lowest
rates offered by the property. The renovation is amazing and
includes the world's largest Nikki Beach, including Nikki Beach
Club, Club Nikki, and Café Nikki along with Brad Garrett's Comedy
Club and the Las Vegas Mob experience."
For more details please go to www.canadianpokertour.tv
Kellner said this is the first step in a longer affiliation
between CPT and Tropicana Las Vegas with multiple events and
promotions currently under discussion.
"CPT through its 2011 event schedule will see more than 90,000
unique Canadian poker players this year," Kellner said. "We
will market the affiliation through email, social media campaigns,
web promotions and our own online television network,
www.canadianpokerplayer.tv. This will be an entirely new profit
center for the company."
There is a Canadian connection in that the resort and casino is
owned by the Onex Corporation, a Toronto based private equity
investment firm and holding company.
The renovations of Tropicana Las Vegas, once one of the
entertainment centers of the old school Vegas, include new
entrances which open to a 50,000 square-foot refurnished,
completely transformed casino floor with many new slot machines,
blackjack tables and other popular games. Nearly 1,400 rooms in two
towers have been redesigned and renovated, three new restaurants
have opened and 60,000 square feet of meeting and convention space
has been redone. A new spa and front desk are scheduled to be
completed by the fall.
About HeadsUp Entertainment International
Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations - Kelly B. Kellner
(403) 269-9039
Website: www.headsupentertainment.com
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