HeadsUp Entertainment and World Poker Showdown Partner to Target Lucrative United States and International Poker Markets
May 31 2011 - 7:00AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP)
operators of the Canadian Poker Tour, Canadian Poker Player
Magazine and the Canadian Poker Player Television Network today
announced they have entered into an agreement with the World Poker
Showdown (WPS) to expand their operations into the United States
and abroad.
Under the terms of the agreement the two companies plan to
aggressively pursue opportunities recently created from the new
landscape in online and tournament poker, the result of charges
filed against six major online poker companies. The agreement lays
out a one-year and three-year initiative which will build on the
re-launch of the Canadian Poker Tour's tournament and television
broadcast model, accelerate sponsorship revenues and exponentially
increase membership, television viewership and revenues from new
media delivery systems.
"The partnership between WPS is also positioning itself for the
impending legalization of online poker in the U.S. and we have been
developing relationships with land based casinos throughout North
America for this scenario," said Kelly B. Kellner, president and
CEO of HeadsUp Entertainment International Inc. "In 2010
online poker revenues were in excess of $5 billion and HeadsUp has
positioned itself by hosting and sanctioning over 2,000 casino
events in the last five years. These events have built a
strong brand, a large player database and barriers to entry in the
Canadian marketplace for competitors as well as setting the stage
for a major U.S. launch."
"WPS was created to fill a void for more affordable and fun
tournaments," said Herb Van Dyke, president of WPS. "We
launched our first cruise six years ago and have continued to build
on that success. With the footprint we have established in the
U.S. the partnership with HeadsUp will also allow us to tap into
the lucrative Canadian poker market stoked by their robust
economy."
According to Kellner since the filing of indictments against
three of the world's largest online poker sites eight weeks ago,
HeadsUp has seen its live poker tournament attendance up over 35%
across the board. He said the Company recently announced that it
has begun building larger, week-long televised tournament series to
attract the players that no longer have an outlet online where
hundreds of millions of dollars were in play. He believes the
partnership with WPS will catapult the new marketing initiative and
greatly assist in the Company's ability to capture new
revenues.
About HeadsUp Entertainment International
Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations - Kelly Kellner
(403) 269-9039
Website: www.headsupentertainment.com
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