Canadian Poker Tour Announces Major Corporate Expansion to Capitalize on Market Opportunities
April 21 2011 - 8:00AM
HeadsUp Entertainment International Inc. (Pink Sheets:HDUP)
operators of the Canadian Poker Tour, Canadian Poker Player
Magazine and the Canadian Poker Player Television Network are
pleased to announce a major restructuring of the Canadian Poker
Tour (CPT) model to aggressively pursue emerging market
opportunities created from the shifting business model of the poker
industry.
Since acquiring the CPT brand in July of 2008, the company has
focused on expanding the poker tournament circuit to casinos across
the country, launching a revenue generating membership program,
expanding television properties, building new proprietary events
and developing relationships with government regulators and casino
operators across the country. This strategy has built the
foundation to launch a new season of events that build on the most
profitable segments of the live tournament poker sector.
The recent shut down of the largest online poker companies
operating in the U.S .has opened a huge market for the live poker
tournament circuit as the hundreds of millions of dollars that have
been in play online are now looking for an outlet. In
addition, the past 2 days has seen many of the major poker
television series' cancelled that were produced in the
U.S. This sudden shift in the market has compelled management
to accelerate its growth plans by launching a series of new
proprietary, televised poker tournaments across Canada and
internationally. These events will be designed to attract
players from the U.S. and around the world that are now looking for
a new gaming outlet as the shift from having large online
tournaments to live casino events is now underway.
The Company is currently reviewing and negotiating agreements
with television networks and production companies to produce a new
6 show season that will begin production in August of this
year. The Canadian Open Poker Championships, set for mid
August are positioned to grow substantially over last years record
breaking numbers that generated over $150,000 in revenues. The
company has begun the shift from sanctioning widespread smaller
events that have not been generating revenues to building larger
more profitable tournament structures at major casinos across
Canada and internationally.
Management has also begun negotiating strategic partnerships
with industry players as the potential of regulated and government
sanctioned online poker appear to be forthcoming. HeadsUp has
purposefully waited for a regulated environment before it expands
its live casino network into the online sector and monetize its
player network to the maximum benefit of its
shareholders.
The revenue model for the CPT is now refocused to generate
sponsorship dollars from its new television series, increased
registration fees from larger events, host casino and site fees and
increased focus on membership sales by offering discounts and
incentives to its membership base offered by host casinos and
sponsors. The company is currently interviewing for a national
director and other representatives across the country to implement
new marketing campaigns to maximize revenue potential.
Given the current market cap of the company and the projected
revenues from a smaller more focused event series with larger scale
tournament models, management expects substantial price
appreciation to follow with the new business model and market
opportunities that are presenting themselves.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACT: HeadsUp Entertainment International Inc.
Investor Relations
Kelly B. Kellner
(403) 269-9039
Website: www.headsupentertainment.com
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jun 2024 to Jul 2024
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jul 2023 to Jul 2024