HeadsUp Entertainment Finalizes Agreement to Host Poker Super Cruise on Royal Caribbean Cruise Lines’ “Freedom of the Sea...
June 24 2010 - 6:00AM
Business Wire
HeadsUp Entertainment International Inc. (Pinksheets: HDUP),
operators of the Canadian Poker Tour (CPT) and Canadian Poker
Player Magazine, announced today that they have finalized an
agreement with strategic partner World Poker Showdown and Royal
Caribbean Cruise Lines to host a Poker Super Cruise on the “Freedom
of the Seas” launching March 23, 2011 from Port Canaveral, Florida.
Based on the success of the previous poker cruise held in April of
this year, the event is being expanded to 2 weeks sailing first to
the Eastern Caribbean and subsequently to the Western Caribbean
ports-of-call. By expanding to a 2 week series, profitability
increases substantially as fixed costs of tournament infrastructure
are covered in the first week and options for players to
accommodate their vacation schedules are expanded. Sponsorship revenue, tournament fees and cash
game rake revenue is expected to exceed $2,000,000 USD over the 2
week period, with net earnings approaching $1,200,000 or
$.018/share.
The Company also announces that a major television deal is
currently being finalized that will allow for broadcast of the
event and allow for sponsorship revenues to increase dramatically
from previous events. Title and presenting sponsorship packages are
currently being offered to a number of the world’s largest online
poker companies as well as beer and liquor, airline and other major
international sponsors. The Company is also scheduling dates for
additional cruises departing from other ports and anticipates
ultimately hosting up to 6 cruise events annually.
“The expansion of the poker vacation market has become a major
focus for the Company as revenues are maximized in this event
structure,” commented HeadsUp President and CEO Kelly B. Kellner.
“The event earlier this year was testament to a growing demand in
the Canadian and international marketplace and building this
proprietary revenue model will be a substantial move to increasing
shareholder value.”
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
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