The Canadian Poker Tour And Aces Wine Group Finalize Marketing Partnership

HeadsUp Entertainment International Inc. (Pinksheets: HDUP) operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine are pleased to announce that they have entered into a strategic marketing alliance with Aces Wine Group to market their limited premium line of wines in Western Canada. In addition, a new mainstream retail brand is being introduced in June that will be promoted specifically to the Canadian poker player market that the Canadian Poker Tour reaches. The “Seven Deuce” line will retail under $20 and is anticipated to be one of the hottest new brands in the country this season.

The CPT will be unveiling a marketing campaign to its player membership base as well as embedding the brand in a series of major events and parties in quarters 3 and 4 of 2010. Utilizing HeadsUp’s Canadian Poker Player Magazine, The Canadian Poker Player Television Network and positioning at CPT major events, Aces Wine Group looks to substantially increase distribution and revenue through the partnership.

“This deal exemplifies the power of the media channels that our company has built over the past 5 years and I am very pleased to be able to offer both a tremendous product through our marketing channels and deliver a strong revenue model for both Companies,” stated HeadsUp President and CEO Kelly B. Kellner.

Aces Founder and CEO Holger Clausen commented, “We are pleased to be able to specifically target our products to the substantial demographic that the Canadian Poker Tour reaches and are confident that consumers will love the products that we are so very proud to offer.”

More information can be found at www.aceswine.ca.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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