HeadsUp Entertainment International Inc. (Pinksheets: HDUP) operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine are pleased to announce that they have recruited two poker industry veterans to their management team. Mr. Steve Spindler joins the CPT in the position of Director of Marketing. Mr. Spindler has a Bachelor of Commerce degree from St. Mary’s University and has worked with Absolute Poker and Ultimate Bet and most recently with 888 Poker as Canadian country manager. Mr. Spindler’s experience in affiliate marketing and his extensive business network throughout the poker industry will be a key asset in developing new revenue streams for the Company.

Mr. Brian Kessler has been hired as Director of Business Development and brings his years of experience as a poker entrepreneur to the table. Most recently Mr. Kessler has worked as the President and CEO of the Big Slick Poker Tour and has successfully grown that organization into a profitable grassroots poker business. He will be a strong asset in helping to expand HeadsUp’s business objectives of vertical market penetration.

“The recruitment of two individuals of such caliber is a testament to the growing success of the HeadsUp business model,” commented Company President and CEO Kelly B. Kellner. “I am very excited to see our team continue to grow and I look forward to sharing the many initiatives we are about to launch.”

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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