HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment (PINK SHEETS: HDUP) announced today that CEO Kelly Kellner will host a conference call for all interested parties on Tuesday, May 4, 2010. The conference call's itinerary will primarily focus on updates about current business opportunities in the company's developing vertical markets. CEO Kellner will discuss in great detail updates about recently announced business opportunities which the company believes will position itself for exponential revenue growth in 2010. HeadsUp anticipates that it will be in a position to announce several national sponsorship details in at least one of its vertical markets on the planned call.

After the close of the market on April 27th and 1 week prior to the conference call, HeadsUp Entertainment will announce the logistics of the conference call including call in numbers, conference code, time and other pertinent information.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 (403) 269-9060 (FAX) www.headsupentertainment.com