HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) operators of the Canadian Poker Tour and Canadian Poker Player Magazine are pleased to announce that they have entered into a merchandise distribution agreement with Ksino Inc for their lines of premium gaming apparel in Canada. Utilizing the media model HeadsUp has built over the past 4 years, Ksino apparel will be marketed throughout Canada in Canadian Poker Player Magazine, on all upcoming Canadian Poker Tour television broadcasts and into the websites, social communities and player databases from coast to coast.

The Ksino brand is targeted at lifestyle image enhancement to the very demographic that HeadsUp and the CPT have been building since the inception of the company. Ksino Inc. will also be playing a major role in hosting player parties and receptions at major CPT events going forward in a partnership that will strengthen the revenue models for events across Canada. Ksino has sent its marketing teams to both the BC Poker Championships and the CPT/WPS Costa Rica poker tournaments over the last 3 weeks, receiving extremely positive feedback from players and casino operators on its product line. The Ksino team has also been producing video highlights from the events that can be seen at www.ksino.com.

"The relationship we have built looks to not only be extremely profitable but a tremendous partnership to maximize the value of both of our brands", commented HeadsUp President Kelly B. Kellner. "I see Ksino being to poker and gambling enthusiasts what Tap Out has been to clothing in the mixed martial arts marketplace."

In addition to its existing lines, Ksino will be designing and launching exclusive products for the Canadian Poker Tour and will supply and brand Ksino wear to Team CPT as they travel and play in events in Canada and around the world.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: HeadsUp Entertainment International Inc.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 www.headsupentertainment.com