HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) operators of the Canadian Poker Tour and Canadian Poker Player Magazine are pleased to announce that they have agreed to produce television highlight coverage of the BC Poker Championships, Canada's largest poker tournament. This is the 5th annual event and is being held at the River Rock Resort and Casino in Vancouver, B.C. which is owned by Great Canadian Casinos.

This year boasts a field of 606 players in the $2700 buy in event that will award over $360,000 to the winner. The tournament has attracted some of pokers top pros including Canada's own Gavin Smith, Brad Booth and 2009 2 time World Series of Poker Bracelet winner Greg "FBT" Mueller. Also participating are Amazing Race partners Tiffany Michelle and Maria Ho as well as Liz Lieu and Lacey Jones.

The four day poker tournament concludes with the final 3 tables playing down on Sunday, November 22nd. HeadsUp will be shooting features and highlights of the last 2 days of play to air on The Score Television Network, the exclusive broadcast partner of the Canadian Poker Tour. "We are very pleased to be a part of Canada's premier poker tournament and I am happy to see many of our members doing well going into the weekend," stated HeadsUp President Kelly B. Kellner. "We consider it a privilege to be able to cover the event through both our magazine and on television."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 (403) 269-9060 (FAX) Website: www.headsupentertainment.com