Frontera Announces Acquisition of Five Stores

Frontera Investment, Inc., (www.fronterainvestment.com) (OTC: FRNV) today announced the acquisition of five new stores in California in February and March 2013. Prior to Frontera's acquisition, four of the stores operated under the name Check Max Plus, Inc. in Santa Rosa, Citrus Heights and West Sacramento. The fifth store operated under the name San Marcos Postal in San Marcos. All five stores acquired in February and March 2013 are now operating under the Frontera brand name and carry Frontera's full suite of product offerings. In addition to the acquisition of five new locations, the Company closed one non performing store in Mecca, California in early March bringing the total number of stores owned and operated by Frontera to seventeen (17).

Frontera CEO Gilbert Partida comments: "We are excited about the acquisition of these five new locations. The acquisition in San Marcos adds a key geographic location to complement our other stores in the North San Diego market. The acquisition of the other four stores in Northern California, coupled with our recent acquisition in Sunnyvale, California provides Frontera with a strong operating presence in the Northern California market similar to our Southern California regions."

Forward-Looking Statements:

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete expansion within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; ability to raise capital to support its growth strategy; changes in business strategy; and the successful integration of newly acquired businesses.

About Frontera, Investment, Inc:

Frontera (OTC: FRNV) is an alternative services company utilizing advanced technologies and operational systems to provide a growing array of low cost, one-stop-shopping financial services to the “unbanked” and “under-banked” consumer markets. The company offers competitive prices on a wide range of financial products and services, including check cashing, money transfers, and loans (payday, gold jewelry loans and auto title loans).

Frontera’s primary target market is the Hispanic sector, which is currently estimated to be more than 40 million customers. Over half of these Hispanic consumers do not use any form of banking service. Frontera’s immediate mission is to be the first full-service Hispanic financial services brand.

In addition, approximately 35 percent of all households (and growing) in the United States across the board are either un-banked, under-banked, or regularly use alternative financial services. Frontera is a prime, low-cost, high customer value option for consumers in these markets.

Frontera now operates 15 stores in California and 2 stores in Florida.

Visit www.fronterainvestment.com to learn more.

Investor and Media Contact:

Allan C. Youngberg, CFO

Frontera Investment, Inc.

IR@fronterainvestment.com

858-549-7061

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Frontera Investment (CE) (USOTC:FRNV)
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