Heritage Media Subsidiary Inks Agreement with HolograFX; Deal to Provide Prime Video Billboard Locations Throughout the U.S.
April 29 2009 - 7:30AM
PR Newswire (US)
CALGARY, Canada., April 29 /PRNewswire-FirstCall/ -- Heritage Media
Corporation (Pink Sheets: HMCP) today announced that its North
American operating subsidiary, Screen Giant Media Corporation, has
entered into an agreement with Arizona-based HolograFX, Inc., to
secure as many as several hundred prime locations for LED digital
video billboard placements throughout the U.S. The deal could lead
to Screen Giant generating significant revenue through the selling
of advertising on these programmable, full-motion video displays.
Advertising revenue generated on a per annum basis for each
location should provide exceptional returns on initial capital
invested. "We are pleased to be working with HolograFX on this
project. The patent-protected digital media technology developed by
HolograFX, featuring a real image 'free-floating' 3D hologram, will
enhance Screen Giant's standing as a leader in the multimedia video
billboard industry," said John Manolescu, president and CEO of
Heritage Media Corporation. For the past several years, Screen
Giant has delivered customized outdoor video advertising services
for dozens of clients, including blue-chip organizations Coca Cola,
Westjet Airlines, Warner Brothers and Alberta Treasury Branches.
These clients gained significantly increased brand exposure and
message retention as a direct result of this highly effective
digital medium. Heritage Media Corporation intends to establish a
global network presence in order to maximize the reach and value of
its outdoor/indoor video-display advertising services. About
HolograFX HolograFX Inc., a Delaware corporation, is a wholly-owned
subsidiary of Entertainment Arts Inc. (Pink Sheets: ETAR).
HolograFX Inc. owns the worldwide rights to manufacture, market,
sell and license its patented 3D holographic technology. Corporate
headquarters are in Cave Creek, AZ, with U.S. facilities in
Plainfield, NJ, Henderson, NV and Minneapolis, MN and international
distributors around the world. For more information about the
Company, visit http://www.holografx.com/. About Heritage &
Screen Giant Heritage Media Corporation, through its subsidiary
Screen Giant Media Corporation, engages in the strategic placement
of large, multimedia video billboards and the subsequent management
of all content programming. Established in 2003, Screen Giant
pioneered the introduction of environmentally-friendly,
state-of-the-art LED video billboards, installing its first outdoor
display in 2004. With current market penetration at less than 2%,
highly effective outdoor LED video billboards appear destined for
dramatic future growth. Screen Giant expects to aggressively
participate in that growth. Discover more about this innovative
company at http://www.screengiant.com/. For investor information,
please contact: Heritage Media Corporation 1-877-462-6775 (403)
313-2585 Email: DATASOURCE: Heritage Media Corporation CONTACT:
Heritage Media Corporation, 1-877-462-6775, +1-403-313-2585, Web
Site: http://www.screengiant.com/
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