CALGARY, Canada., April 29 /PRNewswire-FirstCall/ -- Heritage Media Corporation (Pink Sheets: HMCP) today announced that its North American operating subsidiary, Screen Giant Media Corporation, has entered into an agreement with Arizona-based HolograFX, Inc., to secure as many as several hundred prime locations for LED digital video billboard placements throughout the U.S. The deal could lead to Screen Giant generating significant revenue through the selling of advertising on these programmable, full-motion video displays. Advertising revenue generated on a per annum basis for each location should provide exceptional returns on initial capital invested. "We are pleased to be working with HolograFX on this project. The patent-protected digital media technology developed by HolograFX, featuring a real image 'free-floating' 3D hologram, will enhance Screen Giant's standing as a leader in the multimedia video billboard industry," said John Manolescu, president and CEO of Heritage Media Corporation. For the past several years, Screen Giant has delivered customized outdoor video advertising services for dozens of clients, including blue-chip organizations Coca Cola, Westjet Airlines, Warner Brothers and Alberta Treasury Branches. These clients gained significantly increased brand exposure and message retention as a direct result of this highly effective digital medium. Heritage Media Corporation intends to establish a global network presence in order to maximize the reach and value of its outdoor/indoor video-display advertising services. About HolograFX HolograFX Inc., a Delaware corporation, is a wholly-owned subsidiary of Entertainment Arts Inc. (Pink Sheets: ETAR). HolograFX Inc. owns the worldwide rights to manufacture, market, sell and license its patented 3D holographic technology. Corporate headquarters are in Cave Creek, AZ, with U.S. facilities in Plainfield, NJ, Henderson, NV and Minneapolis, MN and international distributors around the world. For more information about the Company, visit http://www.holografx.com/. About Heritage & Screen Giant Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all content programming. Established in 2003, Screen Giant pioneered the introduction of environmentally-friendly, state-of-the-art LED video billboards, installing its first outdoor display in 2004. With current market penetration at less than 2%, highly effective outdoor LED video billboards appear destined for dramatic future growth. Screen Giant expects to aggressively participate in that growth. Discover more about this innovative company at http://www.screengiant.com/. For investor information, please contact: Heritage Media Corporation 1-877-462-6775 (403) 313-2585 Email: DATASOURCE: Heritage Media Corporation CONTACT: Heritage Media Corporation, 1-877-462-6775, +1-403-313-2585, Web Site: http://www.screengiant.com/

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