DKAM Drinks Americas Holdings Ltd (CE)

Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, announced today that Rheingold Beer, New York's Beer since 1883, is now being sold statewide in Florida at key retailer Total Wine & More. Total Wine & More operates 16 megastores in Florida, with locations in Boca Raton, Boynton Beach, Clearwater, Fort Lauderdale, Fort Myers, Jacksonville, Jensen Beach, Naples, North Miami Beach, Orlando, Palm Beach Gardens, Pembroke Pines, Sarasota, St. Petersburg, Tampa and Wellington.

Joe Belli, National Sales Manager for Rheingold Beer stated, "It is a great milestone to be selling Rheingold in Total Wine & More throughout Florida. The great taste of Rheingold, New York's Beer, is now available in a state where many transplanted New Yorkers live who are very familiar with the beer's great history. Rheingold is available in 12 oz six pack bottles and twelve pack cans."

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69135

Drinks Americas launched Rheingold Beer in September 2010. Rheingold is now being sold in 12 states and is expanding distribution rapidly. Florida, with a fast growing population of more than 18 million, is the travel and relocation destination for many people originally from New York, the home of Rheingold Beer since 1883. 

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

For additional information go to www.TotalWineandMore.com or www.RheingoldBrewingCompany.com

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Charles Davidson
         Drinks Americas, Inc.
         203-762-7000