Drinks Americas Rheingold Beer Completes First Phase of Initial National Marketing Expansion Plan
February 10 2011 - 7:00AM
Drinks Americas Holdings, Ltd. (OTCBB:DKAM) announced today that it
has completed the first phase of its launch of Rheingold Beer, New
York's Beer since 1883. Since September, the Company has launched
the beer into the Metro New York market, New Jersey, Connecticut,
Pennsylvania, Ohio, Georgia and Michigan. In early spring, the
Company will commence the next phase of its expansion into
Massachusetts and Florida.
The Company now plans to focus on the consumer promotion and
brand activation programs it has developed to grow Rheingold in
each of these markets. Programs include an aggressive sampling and
tasting program, glassware and account signage. Upon completion of
the last two markets, Rheingold Beer will be distributed in 31% of
the national beer market.
Patrick Kenny, the Company's CEO said, "Our Rheingold national
expansion is going according to plan. We want to be sure to
market and promote the brand capitalizing on what seems to be the
fond memory beer consumers have about Rheingold. Volume and revenue
are growing as we expand and add bottles and a range of pack sizes.
The brand will be well positioned as we enter the beer drinking
warmer seasons."
To date, over the first four months of Rheingold business, the
Company has shipped approximately $200,000 of Rheingold Beer in a
combination of more than 21,000 can and bottle packs. The Company
expects to launch Rheingold in kegs in mid to late 2011.
Extensive information can be found about Rheingold Beer
at www.rheingoldbrewingcompany.com.
A photo accompanying this release can be found
at: https://www.issuerdirect.com/corporate/mediaroom/69109.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally
distributes alcoholic premium beverages including Willie Nelson's
Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and
Rheingold Beer.
The Drinks Americas Holdings, Ltd. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7881
For further information, please visit our new websites
at www.drinksamericas.com and www.rheingoldbrewingcompany.com.
Safe Harbor
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
CONTACT: Charles Davidson
Drinks Americas, Inc.
203-762-7000
Drinks Americas (CE) (USOTC:DKAM)
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