Viyya Technologies Adds Marketing Consultancy to Penetrate ISP Marketplace; ISP-Market LLC Selected to Assist Viyya in Marketin
July 12 2006 - 8:00AM
Business Wire
Viyya Technologies, Inc. (Pink Sheets:VYON), the developer and
marketer of the world's most advanced, web-based information
management application, announced today that it has engaged
ISP-Market LLC to assist the company in marketing its newly
announced online advertising-based content aggregation solution to
ISP and web portal customers. ISP-Market LLC is a leading marketing
consulting firm dedicated to helping technology companies market
and sell products to the Internet Service Provider (ISP) and
Enterprise IT communities. As part of its new relationship with
Viyya Technologies, ISP-Market will design and execute an
integrated marketing campaign to promote Viyya's newly announced
solution for the ISP and web portal space. "The feedback we
received at ISPCON this past May has resulted in the development of
a new VIYYA(TM) solution tailored to the unique needs of ISPs and
web portal operators," said Viyya CEO John Bay. "Our customers will
be able to use this new tool to augment or create their online
advertising revenue streams, and we believe the addition of
ISP-Market is the final piece in Viyya's marketing puzzle. We look
forward to leveraging ISP-Market's network and industry expertise
to communicate our message to ISPs, enterprise clients, and web
portal operator." Based on the company's core VIYYA(TM) technology,
Viyya's new, flexible solution would act as a service for ISP's,
web portals and content providers, and will provide its
distributors with an additional revenue stream based totally on the
lucrative online advertising industry. "We believe that VIYYA's
unique ability to deliver custom content in a variety of formats is
a tool that is invaluable to Internet users who rely on the web for
up to the minute information; and translating that solution into an
advertising based model will facilitate the delivery of
unprecedented levels of targeting for advertisers and a strong new
revenue stream for ISPs," said Tom McCafferty, managing partner at
ISP-Market. Scheduled for release this fall, the new solution
incorporates all of the customization and personalization
functionality of the core VIYYA(TM) product while allowing the
distributor to populate VIYYA(TM) with proprietary data feeds and
content for its constituents. As the end user customizes
information, Viyya will work with advertisers for ad placements and
insertions relevant to end users' needs and requirements. About
ISP-Market ISP-Market LLC is a marketing consulting firm focused
exclusively on helping technology companies understand, communicate
with, and sell to the ISP and Enterprise IT communities. Through
well-executed and complete end-to-end marketing programs,
ISP-Market has helped to dramatically increase its clients'
visibility and create real market value, ensuring that their
products and services are marketed creatively, aggressively and
successfully. For more information, please visit
http://www.isp-market.com. About Viyya Technologies Viyya
Technologies (Pink Sheets:VYON) is the developer and marketer of
the world's most advanced, web-based information management
application. The company's core technology manages disparate
information from the Internet, corporate intranets, databases,
newsgroups, email, and third-party feeds by enabling users to
customize the way they collect, process, distribute and store data.
VIYYA(TM) gives users the ability to retrieve filtered content from
many sources, determine the relevancy of the information, and have
the information processed into notifications, daily reminders,
newspapers, or archived for future use. For additional company
information, please visit http://www.viyya.com. Legal Notice:
"Forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995 may be included in this release.
These statements relate to future events or financial performance;
are based on current expectations/projections about Viyya and its
industry; and may differ materially from actual future results or
events. Such words as "expects", "believes", and "anticipates" are
intended to identify these statements. Viyya disclaims any
intention or obligation to revise any forward-looking statements
whether as a result of new information, future developments or
otherwise.
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