Church & Crawford – Revolution in Multi-Billion Call Centre Industry

Church & Crawford, Inc. (OTC : CCWF) have recently announced the securement of the global licence to use the technology and patents of the Orexis application. The mobile application has been developed for anyone who requires to talk to a service provider at any point, in essence Four billion people globally.

The customer contact experience with service providers has moved from a face to face interaction in the early 90’s to the centralised model, commonly known as call centres. Service providers did this to centralise their functions and attempt to standardise and ultimately reduce their cost base to their customers. Whilst this, financially, proved to be a successful model, the impact to customer service was not assessed with the same focus. This presented a big challenge for companies to provide better customer services through their call centres. Service providers invested Billions in technology and infrastructure in an attempt to provide a better customer experience. Despite the internet & technology revolution there has been no great enhancement in the call centre platforms and methods of interactions with the end customers, until now.

The Church Crawford mobile solution answers many of the challenges today, by providing the first mobile application to integrate fully into a call centre infrastructure or providing a new call centre platform for service providers. The infrastructure spend globally of call centres runs into Billions, with the majority of the spend being on the human resource and the rest on technology.

Service providers, through the implementation of the Church Crawford application can save in excess of 40% of their cost base, increase customer satisfaction and for the first time ever be able to leverage on an advert model built within the application to create a real revenue source for their organisation.

At the same time service providers are able to lower costs, the application provides a key success factor for the enhancement and growth of a company’s services and customer base. The Church Crawford application is revolutionary in terms of it being the first global software company to be providing a call centre experience for users on their mobile and hand held devices. Church Crawford have a clear strategy on deployment, support and further development of the application.

Director of CCWF, Seijin Ki, states, “From the research and service provider feedback that we have through our application provided solution for both service provider and more importantly the customer. There have been many technology applications and companies in the call centre industry that have been quickly snapped up at phenomenal valuations. We are expecting to exceed any previous valuation seen within the industry.”

About Church & Crawford

Church & Crawford is a mobile phone software solutions company. The company develops and implements software solutions for mobile hand phones. Its main area of concentration is the development and implementation of software in these fields: Interactive Voice Response (“IVR”) solutions, Computer Telephony Integration (“CTI”) software.

Disclaimer for forward-looking statements for press releases

This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release.

Church Crawford undertakes no obligation to publicly update or revise any forward-looking information or statements in the press release.

Church and Crawford (PK) (USOTC:CCWF)
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