Shelby American Opens eBay Store to Offer Parts, Vehicles and Special Items Worldwide
July 31 2014 - 5:18PM
Business Wire
Shelby Performance Parts (SPP), a division of Shelby American, a
wholly owned subsidiary of Carroll Shelby International Inc.
(CSBI.PK), has launched an official eBay store to offer special
items, rare vehicles and its line of parts to customers worldwide.
The SPP eBay official store is similar to those opened by Apple,
Ducati, Sony and Nissan.
“Ebay stores offer companies an opportunity to experiment with
products, innovate and expand their distribution through a new
channel,” said Akos Feher, vice president of Shelby Performance
Parts. “While North American sales are strong, demand from our
international customer base is exploding. Global customers tell us
that they are very comfortable and familiar with the eBay platform
and consistently use it for purchases. Given our existing
relationship with PayPal, opening an eBay store was a logical
step.”
The first eBay listings are for special items signed personally
by Carroll Shelby, along with a selection of discontinued products.
Upcoming plans include the sale of open-box items, clearance parts,
mix-matched pieces, refurbs and even concept vehicles.
“Ebay is a great platform to instantly upload items that don’t
fit into our normal website,” added Tom Hribar, Shelby Performance
Parts eBay manager. “For instance, we’re selling historic shop
banners that hung inside our former facility and autographed
memorabilia. These items are one-offs that can’t be found anywhere
else.”
The eBay site can be found at www.stores.ebay.com/shelbyauctions
with new listings daily.
About Shelby American, Inc. and Carroll Shelby
Licensing
Founded by legend Carroll Shelby, Shelby American manufactures
and markets performance vehicles and related products. The company
builds authentic continuation Cobras, including the 427 S/C, 289
FIA and 289 street car component vehicles; it offers the Shelby GT,
1000, GT500 Super Snake and GTS post-title packages for the
2005-2014 Ford Mustang. Shelby American also builds the Shelby
Raptor muscle truck and Shelby Focus ST hot hatch. For more
information, visit www.shelbyamerican.com. Shelby American is a
subsidiary of Carroll Shelby International Inc. (CSBI.PK). Carroll
Shelby Licensing Inc., also a wholly owned division, is the
exclusive holder of Carroll Shelby's trademarks and vehicle design
rights. It also holds trademark rights for Shelby-branded apparel,
accessories and collectibles. Info is at
www.shelbylicensing.com.
TPRMScott Black, 214-520-3430sblack@tprm.com
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