Carlsberg Sets Out Plan to Counter Weak Earnings
March 16 2016 - 4:26AM
Dow Jones News
By Dominic Chopping
Danish brewer Carlsberg A/S (CARL-A.KO) on Wednesday laid out a
new strategic plan that it hopes will position it for growth and
reverse a lacklustre earnings trend amid pressure from declining
eastern European markets and a weak ruble.
Among the initiatives being targeted are a transformation of it
Russian business, a focus on premium brands in big cities and an
expansion of both non-alcoholic drinks and craft beers. Beer will
remain the core of its business, it said.
In an effort to become more efficient, the company said it will
merge all its existing profit improvement initiatives into a new
single program, which in total will generate net benefits of 1.5
billion to 2 billion Danish kroner ($223 million-$297 million) by
2018. Half of the benefits will be reinvested while the other half
will go towards improving earnings, it said.
-Write to Dominic Chopping at dominic.chopping@wsj.com; Twitter:
@domchopping @WSJNordics
(END) Dow Jones Newswires
March 16, 2016 04:11 ET (08:11 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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