Carlsberg Sets Out Plan to Counter Weak Earnings

By Dominic Chopping

Danish brewer Carlsberg A/S (CARL-A.KO) on Wednesday laid out a new strategic plan that it hopes will position it for growth and reverse a lacklustre earnings trend amid pressure from declining eastern European markets and a weak ruble.

Among the initiatives being targeted are a transformation of it Russian business, a focus on premium brands in big cities and an expansion of both non-alcoholic drinks and craft beers. Beer will remain the core of its business, it said.

In an effort to become more efficient, the company said it will merge all its existing profit improvement initiatives into a new single program, which in total will generate net benefits of 1.5 billion to 2 billion Danish kroner ($223 million-$297 million) by 2018. Half of the benefits will be reinvested while the other half will go towards improving earnings, it said.

-Write to Dominic Chopping at dominic.chopping@wsj.com; Twitter: @domchopping @WSJNordics

(END) Dow Jones Newswires

March 16, 2016 04:11 ET (08:11 GMT)

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