IRVINE, CA is pleased to announce the appointment of Edward G. Hart to serve as a member of its Board of Directors. Mr. Hart's career brings over 37 years of experience in investment banking, investment analysis and corporate communications. He has been with Superwire, Inc. for almost 10 years, having responsibility for internal and external communications of the company, interfacing with Wall St. analysts, investors and media representatives. He has also been involved in the company's marketing, financing and strategic planning efforts.

Prior to his corporate communications career, Mr. Hart was Vice President with Lehman Brothers in the capital markets division advising institutional clients with their asset liability management. Previous to that, Mr. Hart has held positions with Cantor Fitzgerald, Institutional Capital Corp. and Goldman Sachs.

In a joint statement, James Truher, Chairman and Michael Heil, CEO of Superwire, Inc., said, "We are pleased to have Ed as a member of our Board of Directors. His years of corporate finance and management experience, coupled with consultation and advice to public corporations, will enhance the leadership of our corporate governance as well as financial and strategic planning."

About Superwire, Inc.

Superwire, Inc. is a multi-media management group offering interactive television, telephone, broadband services and Cable TV Ad insertion to high income Retirement, Educational and Hotel/Recreational communities throughout the United States. Superwire's ad insertion capabilities give national, regional and local advertisers a low cost, high impact avenue to target high expendable income customers and easily measure their advertising ROI.

For additional information, please visit: www.Superwire.com

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

Contact: Ed Hart (866)547-8737

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