Superwire's Sales and Marketing Arm, Resort Media Group, Inc., Contracts to Provide Ad Insertion Technology to an Additional 10,
April 03 2008 - 9:18AM
Marketwired
SALT LAKE CITY, UT announced today that its sales and marketing
arm, Resort Media Group, Inc. (RMG), has signed an additional
10,000 rooms this month to be supplied by its Ad Insertion
technology.
These hotels are located in key marketing areas of Dallas TX,
Las Vegas NV, and Anaheim CA -- the Disneyland resort area. These
10,000 hotel rooms represent more than 2 million annual potential
buyer viewings for advertisers when occupancy and turnover is
considered. The business traveler is typically the ideal
demographic market of business and vacation spending. This
demographic represents buying power that produces high-return
advertising such as credit cards, banking, car rentals, restaurant
dining, airline and other travel.
"We're starting to see the momentum building in signing hotels
in specific market areas for Ad Insertion. Hotels are looking
carefully at any opportunity to increase their RevPAR (Revenue Per
Available Room) and Ad insertion is an ideal, non-intrusive income
generating technology. The architecture of the Ad insertion being
delivered offers minimal impact to hotel process and
infrastructure," says Cliff Hall, President of RMG. Mr. Hall added
that the Ad insertion opportunity also allows RMG to market other
products such as state-of-the-art, in-room TVs, Internet Protocol
TV (IPTV), Video on Demand (VoD), etc.
About Superwire, Inc.
Superwire, Inc. is a multi-media management group offering
interactive television, telephone, broadband services and Cable TV
Ad insertion to high income Retirement, Educational and
Hotel/Recreational communities throughout the United States.
Superwire's ad insertion capabilities give national, regional and
local advertisers a low cost, high impact avenue to target high
expendable income customers and easily measure their advertising
ROI.
For additional information, please visit: www.Superwire.com
Statements contained in this press release that are not
statements of historical fact are "forward-looking statements" as
that term is defined under federal securities laws, including,
without limitation, all statements concerning expectations,
beliefs, goals, intention or strategies for the future of Superwire
Inc. Forward-looking statements may be identified by words such as
"goals," "plans," "believes," "will," "expects" and other words of
similar meaning used in conjunction with, among other things,
discussions of future operations, financial performance, product
development and new ventures. Many factors could cause actual
events or results to differ materially from those expressed in any
forward-looking statement. Investors are cautioned not to place any
undue reliance on any forward-looking statements.
Contact: Ed Hart (866)547-8737
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