Betawave Employees Join as IAB Council and Committee Members
February 17 2010 - 11:30AM
Business Wire
Betawave (OTCBB:BWAV), the online media network that delivers
highly attentive audiences to brand marketers, today announced that
Hannah Pivar, Director of Research, Caren Park, Director of
Publisher Operations, and Andy Ulery, Director of Business
Operations, are the newest Betawave employees to join the Councils
and Committees of the Interactive Advertising Bureau (IAB).
Pivar, formerly with comScore, joins the IAB Research Council to
work together with other Council members to help identify industry
research. Park, formerly with AOL, joins the IAB Ad Ops Council to
help improve the operational efficiency of online advertising.
Councils are based on job role or industry initiative.
Ulery also recently joins the IAB in their Games Committee with
the mission to articulate the value of gaming as an advertising
platform. The IAB Committee Groups provide industry leaders
opportunities to work collaboratively to improve the online
advertising and marketing industry. Initiatives such as research
papers and drafted guidelines help prove the value of interactive
or simplify the process associated with buying, planning, and
creating interactive media.
Both Councils and Committees are agenda-setting groups of senior
executives. Together, they help create IAB Working Groups made up
of subject matter experts from member companies to focus on
individual projects.
About Betawave Corporation:
Betawave Corporation (OTCBB:BWAV) is an online media network
that delivers highly attentive audiences online. The company
reaches over 35 million U.S. unique users in high quality editorial
environments. Betawave’s leading publishers capture substantial
time spent per user each month.* The Betawave network of sites
ranks at or near the top in total audience reach and time spent
across the relevant demographics in five key categories: Teens,
Kids Entertainment, Games, Lifestyles and Parenting. (*Source:
comScore, January 2010.) Betawave is headquartered in San Francisco
with sales offices in New York, Los Angeles and Chicago.
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