HSBC Holdings PLC (HBC) on Thursday said it has agreed to sell its Chilean retail banking operations to Brazil's largest private-sector bank in terms of assets, Itau Unibanco Holding SA (ITUB, ITUB4.BR).

HSBC's operation in Chile focuses on wealthy individuals, with some 4,000 customers and assets worth $20 million. The U.K. bank will maintain its investment and commercial banking operations in Chile.

The sale is subject to regulatory approvals and should be completed in the fourth quarter of 2011, HSBC said in a statement.

In a recent interview to the Brazilian financial newspaper Valor Economico, HSBC Chief Executive Stuart Gulliver said HSBC's priority areas are China, India, Brazil, Mexico, the U.K. and France.

For Itau Unibanco, the move continues the expansion of the Brazilian bank across the region. Itau first started operations in Chile in 2006, when it bought the assets of BankBoston, and the unit has $6.7 billion in total assets.

In terms of loans, Itau Chile currently has a 19% share of Chile's high-income clients and aims to increase that stake to 25% in coming years, Boris Buvinic, head of the bank's Chile operations, said at a press conference in Santiago.

Itau Chile has some 100,000 high-end retail clients and seeks to gain 15,000-17,000 new clients a year, Buvinic said.

Buvinic and HSBC Chile general manager Gustavo Costa both declined to release the cost for the transaction.

In August, investment bank BTG Pactual said it plans to merge with Chile's Celfin. BTG has about BRL98 billion in assets under management, while Celfin is a leading financial and brokerage firm with operations in Chile, Peru and Colombia with $11 billion in third-party and private-wealth assets under management.

In the last two years, Latin America's largest bank by assets, Brazil's government-controlled Banco do Brasil SA (BDORY, BBAS3.BR), acquired a controlling stake in Argentina's Banco Patagonia SA (BPAT.BA), bought a small bank called EuroBank and said that it is looking for other acquisition opportunities, primarily in South America, to further its strategy.

-By Rogerio Jelmayer, Dow Jones Newswires; 5511-3544-7073; rogerio.jelmayer@dowjones.com

-Carolina Pica in Santiago contributed to this article.

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