Apple Rush Re-Thinks Licensing to Enhance Capacity
May 04 2011 - 9:41AM
Marketwired
Apple Rush Co., Inc. (PINKSHEETS: APRU) announced that it has
received more reorders for its Blueberry, Black Cherry, Pomegranate
and Original Apple sparkling 100% organic juices from all of its
current accounts. Apple Rush is now gearing up to accommodate the
growing demand for these products. "We have purposely avoided the
other regions that have shown great interest in these tasty 100%
organic juices. Currently, we are simply unable to meet the demand,
with over 3,000 cases on back order, from our other retail and
wholesale customers, who are demanding more products. We have asked
all customers to be patient. We also ask all consumers to be
patient. The backlog is substantial, and does not even nearly
reflect the true demand, since we are avoiding new orders, and we
are avoiding taking on new customers. But, I would rather turn them
away than to disappoint them. However, we have now been approached
by four different funding organizations who are desirous and
capable of financing our production to meet the growing demand for
Apple Rush's tasty 100% organic/100% juice beverages, without
refined cane sugars or high fructose," stated Robert Corr,
President of Apple Rush Co.
As an alternative option, the Company is exploring sublicensing
arrangements. We have approached regional bottlers that are
authorized to produce Certified Organic beverages with a sublicense
agreement that would allow the Apple Rush organic beverages to have
a relatively unlimited supply by region. The Company is planning to
grant up to seven regional sublicenses within the United States.
Additional sublicenses would be offered off shore, in the Caribbean
Islands and in other areas of the world. We are hopeful that while
the profits on these arrangements are less, they may be substantial
enough to enable Apple Rush to meet the demand and enable Apple
Rush to eventually be financially self-sufficient to fund future
production without third-party financing.
"The growth opportunities with a prudent and disciplined
sublicense program, open the gates for Apple Rush to reach its own
potential," says Corr.
Apple Rush Company, Inc. is a producer of Organic 100% Juice
Sparkling Beverages. The company markets its products through an
extensive distribution network of nearly 30 Distributors throughout
the U.S. and in foreign markets. The Company's flagship product
line of Organic Apple Rush™ Sparkling Beverages currently has four
mainstream flavors in glass bottles.
Safe Harbor: The Company relies upon the Safe Harbor Laws of
1933, 1934 and 1995 for all public news releases. Statements, which
are not historical facts, are forward-looking statements. The
company, through its management, makes forward-looking public
statements concerning its expected future operations, performance
and other developments. Such forward-looking statements are
necessarily estimates reflecting the company's best judgment based
upon current information and involve a number of risks and
uncertainties, and there can be no assurance that other factors
will not affect the accuracy of such forward-looking statements. It
is impossible to identify all such factors. Factors which could
cause actual results to differ materially from those estimated by
the company include, but are not limited to, government regulation;
managing and maintaining growth; the effect of adverse publicity;
litigation; competition; and other factors which may be identified
from time to time in the company's public announcements.
Apple Rush Company, Inc. 708-841-7960 http://www.gfreev.com
http://www.gfreev.com/applerush.html
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