A major key to success in the $300 billion online travel industry is keeping satisfied customers coming back for more. That’s why On the Move Systems Corp. (OTCBB: OMVS) initiated development this week on a customer rewards program unlike any other to incentivize consumer loyalty to its innovative online transportation portal.

OMVS has already begun work on a next-generation online transportation portal designed to deliver more travel options to business and consumers than ever before. While development is underway, the company is now seeking out software providers capable of helping the company launch an effective loyalty program as soon as the portal goes live.

“The loyalty program we’re envisioning is the first of its kind,” said OMVS CEO Robert Wilson. “There are no loyalty programs in the transportation industry that reward corporate purchasing the way we intend to. We’re targeting potential partners with a history of success developing engaging rewards programs to aid us in building a competitive revenue model in this growing space.”

At the heart of the company’s efforts to capture a share of the marketplace is a new, unique data model designed to provide real-time intelligences to businesses and consumers on available transportation and logistics inventory around the globe. By catering to the needs of niche travelers and intermodal shippers, OMVS expects to build a portal that can compete with established companies such as Priceline.com (NASDAQ: PCLN), TripAdvisor.com (NASDAQ: TRIP) and Expedia.com (NASDAQ: EXPE).

For more information on On the Move Systems’ bold new direction, please visit www.onthemovesystems.com.

About On the Move Systems Corp.

On the Move Systems Corp. (OTCBB: OMVS) is focused on the development of cutting-edge technology across a broad spectrum of industries. The company is currently exploring new online tools to reduce costs and increase convenience in the tourism and transportation industry. For more information, please visit our website at www.onthemovesystems.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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