True 2 Beauty, Inc. Corporate Update: Company Operating on All Cylinders: Strong Sales, New Product Websites, Consolidation Into
May 24 2011 - 6:05AM
Marketwired
True 2 Beauty, Inc., (PINKSHEETS: TRTB) (the "Company")
(www.true2beautyinc.com), a leading distributor of male and female
sexual potency pills and liquid products in the United States, is
pleased to provide this update as a means to inform current
shareholders and interested parties of our recent performance and
outlook for the immediate future.
Our 2011 second quarter, ending April 30, saw significant
improvement in our working relationship with Kretek International
("Kretek"), our exclusive United States distributor. As their sales
team became familiar with our products and began working targeted
trade shows, we saw a dramatic increase in distribution to new
regional distributors and more varied retail locations. Kretek
began selling our products to 7/11 stores and we are now in over
one thousand 7/11 locations and growing rapidly, anticipating
eventual placement in all 7/11's within the next six to nine
months. There is a strong focus on our Love Pack, endorsed by David
Good (winner of the ABC hit reality show "Bachelor Pad" and former
contestant on Season 5 of "The Bachelorette"), which is beginning
to see great results with regional distributors nationwide. We have
worked diligently with Kretek to isolate areas where our products
have been counterfeited, in some cases completely halting shipments
to help identify incoming counterfeits. The result has been very
positive as we move into our third quarter, with our aggressive
legal approach resulting in many retailers turning in counterfeit
product in exchange for the original, and henceforth, we are
beginning to see increases in sales in these geographic areas. Our
overall sales for the second quarter were similar to our first
quarter; however, we intentionally slowed distribution in the first
two months of the quarter to help resolve our counterfeit issues.
We are also beginning to see strong interest in our energy shots
called Libishots, as we have seeded the market with such product
through Kretek for the past three months and are now beginning to
see significant reorders. We are in discussions with major drug
chains for our sexual enhancement products and are anticipating
commencement of these relationships by year end or earlier.
As previously disclosed by the Company, all operations will be
officially moved into our new facility by June 1, 2011. We are
extremely excited about consolidating all phases of the Company
into a single location. Further, our first 10-line custom packaging
machine is completed and awaiting shipment to the new facility
within the next two weeks. We will provide an online video and
pictorial presentation of the impressive size and scope of the
machines' abilities within a few weeks.
The Company is in the final stages of preparing our audited
financial statements, which will enable us to provide the United
States Securities and Exchange Commission and the public the
necessary information to become fully reporting under the
Securities Exchange Act of 1934. This is a major milestone that can
lay the groundwork to allow us to move to other exchanges and
provide the transparency required for a public company to assure
their shareholders and potential investors that such information is
accurate and up to date. We intend to file our second quarter
report with Pink Sheets, LLC within the required timeframe for
filing.
The Company is in the process of concluding a number of business
relationships which we anticipate will be announced shortly; these
opportunities should provide the basis for significant product
category expansion and immediate sales growth. We believe our
success with Kretek and past relationships with many large regional
distributors offers the Company the ability to launch new products
with strong distribution support. We have one category of products
that have already generated opening orders close to $1 million; we
are hoping to launch this category by year end.
We have done significant testing online for our products, which
have yielded an increase in online sales, as well as run a
commercial overnight nationally for two weeks, once again helping
to generate new customers to our site and pushing products at
retail. We are in the final stages of scripting our first
commercial for the Love Pack with David Good, anticipating to shoot
the TV spot in June and begin airing in mid to late July. Mr. Good
is working closely with the Company and will be attending a major
sales presentation to over 200 sales people for one of our major
distributors in the northeast next week in New York City, which
comes the day after he appears on "The Today Show" as a regular
contributor.
We have officially launched two new websites: www.lovepack.com
and www.imalibigirl.com, which we expect will instantaneously add
revenue through online sales. With our recent hiring of an Internet
Strategist, we expect to generate tremendous traffic through
various Internet marketing avenues. We plan on creating several
online viral video contests where our consuming audience can submit
viral videos with a chance to win cash prizes and other offers.
Kretek is underway full throttle in growing our distribution
coupled with our aggressive controlling of the counterfeit of our
products, we believe our sales will begin to grow significantly by
our third quarter's end. With our pending announcements of new
business, which we plan to share in a conference call in June,
management is excited about our positioning for the remainder of
2011 and beyond. We have received requests from shareholders to
provide updates about the Company, although this is sometimes
difficult as many components of our business are developing rapidly
and frequently intertwined in aspects of the business that are
material, non-public and improper to disclose until fully matured.
Nevertheless, management hopes this update will satisfy some of our
investors' questions and concerns and we hope to provide time for
additional questions from interested parties during our planned
upcoming conference call.
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading distributor of male and female
sexual potency pills and liquid products in the United States. The
True 2 Beauty line of current products includes Libigrow, Libigirl,
Blue Diamond, Pink Diamond, LibiShots, and the Relaxation
Drink.
More information on the Company and its line of products can be
found at:
www.imalibigirl.com www.lovepack.com www.libigrow.com
www.true2beautyinc.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact: Media Relations: Zara
Hbaiu zara@true2beautyinc.com 1-888-942-5350 Links:
www.true2beautyinc.com www.libigrow.com www.imalibigirl.com
www.lovepack.com www.bluediamondpill.com www.pinkdiamondpill.com
www.mancodebook.com www.dmpoffers.com