True 2 Beauty, Inc. and Kretek International, Inc. Form Libigrow Team
December 13 2010 - 7:49PM
Marketwired
True 2 Beauty, Inc. (PINKSHEETS: TRTB) and Kretek International,
Inc. today announced an exclusive North American distribution
agreement for flagship product lines Libigrow and Libigirl.
Libigrow's unprecedented growth in the sexual enhancement category
provides both companies with a substantial opportunity to
strengthen the brand leadership position of True 2 Beauty's
products. Kretek is a leading distributor of specialty tobacco and
general merchandise products to convenience stores and other retail
channels in the U.S. and Canada. Sexual enhancement and personal
pleasure products have enjoyed widening acceptance in most retail
channels. Kretek's extensive distributor network and in-store
merchandising strength will allow True 2 Beauty to focus on
marketing and international growth including new product
development.
"Our relationship with Kretek is the next step in the growth of
our products and our commitment to increased manufacturing
capability, along with a comprehensive new marketing and
advertising campaign. Our goal is to provide Kretek with the
platform to professionally manage and increase our distribution,"
says Alex Hbaiu (Hubyeu), CEO of True 2
Beauty. "Further, this also lets us focus on increasing the
company's online presence and sales, as well as support demand from
markets outside the United States."
"Everyone at Kretek is extremely excited to be involved in the
distribution of the Libigrow family of products. We believe we have
the market placement expertise and distribution support to
accelerate True 2 Beauty's number one growth position nationwide."
Said Kretek President Mark Cassar "The category offers very strong
retail profits," Cassar continued. "We previously increased
distribution of a competitive brand to over 40,000 retail
locations. We anticipate a long-term relationship between the
companies." SKUs available under the Libigrow and Libigirl natural
formulas range from single-packs and 3-packs for convenience stores
to 10-packs for chain drug and mass-merchandise. The complete
product line can be reviewed at www.libigrow.com or
www.true2beautyinc.com.
"Moving forward, our agreement with Kretek will allow True 2
Beauty to forecast growth and profitability on a long term basis,
which will be shared with the investment community at the
appropriate time," noted Hbaiu. "We will be holding our first
conference call in January 2011 to discuss the full breadth of the
investment opportunity with True 2 Beauty Inc."
About Kretek International, Inc. Kretek
International, Inc. is a privately held importing, marketing, and
distribution company with business concentrated in specialty
tobacco and general merchandise categories. Kretek is the exclusive
importer of Djarum and Dreams Imported Cigars and MacBaren Pipe
Tobacco. Kretek also imports and sells DjEEP disposable lighters,
Cig2o Electronic Cigarettes, Rosetta Premium Hookah Tobacco, and
FasFil 5X refined butane. Until recently, Kretek successfully
distributed a competing brand of male enhancement supplements. The
company is headquartered at 5449 Endeavour Court, Moorpark, CA
93021, with sales representatives in major markets across the
country and a division in Toronto Canada. Kretek's mission is to
continuously provide superior quality and value in a growing range
of high-margin tobacco and other products and accessories for its
customers and consumers. More information is available by calling
1-800-358-8100 or e-mailing salesinfo@kretek.com.
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading manufacturer and distributor of
male sexual potency pills and liquid products in the United States.
The True 2 Beauty, Inc. line of current products includes LibiGrow,
LibiGirl, Libiliquid Shots and the Libiliquid Relaxation Drinks.
More information on the Company and its line of products can be
found at www.libigrow.com.
Safe Harbor Statement This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include,
among others, all assumptions, expectations, predictions,
intentions or beliefs about future events. You are cautioned that
any such forward- looking statements are not guarantees of future
performance and that a number of risks and uncertainties could
cause actual results of the Company to differ materially from those
anticipated, expressed or implied in the forward-looking
statements. The words "believe," "expect," "anticipate," "project,"
"targets," "optimistic," "intend," "aim," "will" or similar
expressions are intended to identify forward-looking statements.
All statements other than statements of historical fact are
statements that could be deemed forward-looking statements. Risks
and uncertainties that could cause actual results to differ
materially from those anticipated include risks related to new and
existing products, product defects and any related product recall;
any projections of sales, earnings, revenue, margins or other
financial items; any statements of the plans, strategies and
objectives of management for future operations; any statements .The
Company assumes no obligation and does not intend to update any
forward-looking statements, except as required by law.
For further information, please contact:
Investors Relations Contact: New York World Asset Management
(702) 436-4562 Media Relations: Zara Hbaiu zara@libigrow.com
1-888-942-5350 Jerry Yalowitz National Brand Director Kretek
International, Inc. 805-744-4226 jerryyalowitz@kretek.com Alex
Hbaiu President & CEO True 2 Beauty, Inc. 1 888 875 4244
alex@true2beautyinc.com WWW.True2Beautyinc.com