Coors Brewing Company Sponsors Sam Sandos Christmas Baskets for Cena en el Barrio 2004 Coors, Sam Sandos Christmas Baskets and the Denver City Council to Deliver 1,600 Food Baskets to Denver Families in Need This Holiday Season GOLDEN, Colo., Nov. 22 /PRNewswire/ -- On Saturday, December 18, Coors Brewing Company and Coors Distributing Company will team up with the local charity, Sam Sandos Christmas Baskets, and the Denver City Council for the seventh year in a row to deliver food to Denver families in need. The program, Cena en el Barrio, strives to bridge Denver's economic gap during the holiday season by providing food baskets to families who are struggling financially. Coors will provide $20,000 to purchase food, as well as 1,600 boxes for delivering food, distribution trucks and delivery drivers. Coors Hispanic Employee Network (CHEN) volunteers will be on hand to sort food. Coors volunteers will be joined by the Sandos family, Denver City Council members, the Denver Fire Department, and the Denver Sheriff's Office, to build food baskets at North High School. Each food basket will contain a variety of holiday food items for a family of four to six people. "Giving back to communities where we do business is something we take seriously at Coors Brewing Company. We are proud to sponsor this program which puts a holiday meal on a table that might have otherwise been less abundant," said Melissa Coors, Coors Brewing Company assistant brand manager for Hispanic marketing. "Cena en el Barrio is our way of saying happy holidays from our extended family at Coors to Denver families in need." In 1975, former Denver City Council member Sam Sandos started the program out of his kitchen to feed hungry constituents during the holidays. During the first year, he fed 40 families. In 1978, Sam Sandos and Joe Lucero joined forces with St. Vincent De Paul Society to feed 200 families. The Sandos' sons and daughters now carry on his commitment to the community every year through this tradition. Corporate sponsorship and volunteers have helped the organization increase distribution to assist more families each year. "We'd like to extend a special thank you to Coors Brewing Company and our government partners including Denver City Councilwoman Rosemary Rodriguez and Denver Public Schools for their support of this program," said Patrick Sandos, son of Sam Sandos. "Our father would be very proud of this and all of the people who make the holiday season brighter for families in our community." Coors and Sam Sandos Christmas Baskets will increase the number of food baskets to 1,600 this year from the 1,000 baskets delivered in 2003 and will ensure that 600 more families have dinner for the holiday. In order to meet the challenge, the program has expanded its relationship with the Denver City Council to increase distribution from homes in District 3, to include homes in areas of Districts 1 and 9. "Many people in West Denver have continued to struggle this year," said Councilwoman Rosemary Rodriguez. "This program gives them some relief as we continue to work on improving economic opportunities in Denver." Tax-deductible donations can be made by sending a check to Sam Sandos Christmas Baskets, P.O. Box 370945, Denver, CO 80237-0945. For more information about volunteering, contact Sam Sandos Christmas Baskets at (720) 529-0145. Sam Sandos Christmas Baskets has already identified 1,600 families for this year's distribution. Coors also sponsors Cena en el Barrio in Los Angeles, San Diego, New York and New Jersey. In each city, Coors collaborates with its distributors and local charitable organizations to feed hungry families during the holiday season. About Coors Brewing Company: Coors Brewing Company is the third-largest U.S. brewer and the eighth largest brewer in the world. At Coors Brewing Company, we measure our success not only in terms of our financial performance, but also in terms of our social performance. Being a good neighbor is a company tradition. This responsibility has never been taken lightly and will continue to be a cornerstone of the company's dedication to integrity and respect in the way we treat people, our neighbors, our business associates and our environment. For more information on Coors, go to http://www.coors.com/. DATASOURCE: Coors Brewing Company CONTACT: Media, Kabira Hatland of Coors Brewing Company, +1-303-277-5805, ; or Kassa Parsons, +1-303-526-1457, , for Coors Brewing Company Web site: http://www.coors.com/

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