Rollout of Integrated Ad Offerings Now Extends
Across Mobile, TV, OTT, App and Smart TV Based Distribution
Partnerships
MUMBAI and TORONTO,
Dec. 16, 2020 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India has successfully implemented a new set of
ad delivery protocols to enhance and solidify its ability to
deliver targeted programmable ads across all current and future
distribution partnerships. In beta with renowned Indian media
company Zee5, these ad features will be rolled out beginning
January 1, 2021 to MX Player, Amazon
Fire TV, ShemarooMe, Airtel Xstream, JioTV and Chingari. The new ad
delivery protocols will enhance the ability of the company to
integrate ad campaigns across Mobile, TV, OTT, App and Smart TV
platforms. In addition, the new capability to deliver dynamic
ad insertion makes possible highly targeted and high value
digital ads with the potential to target local markets as well.
![QYOU Media Inc. logo (CNW Group/QYOU Media Inc.) QYOU Media Inc. logo (CNW Group/QYOU Media Inc.)](https://mma.prnewswire.com/media/1387184/QYOU_Media_Inc__Q_India_Launches_New_Digital_Ad_Capabilities.jpg)
The Q India was designed to deliver ad impressions
to Young India that engage with their content increasingly
via a multi-platform "any screen/anytime" viewing model. A
key strategic goal for the company has been the ability to offer
advertisers and brands the potential to deliver integrated
campaigns on all available screens and platforms, which to date has
been extremely uncommon across the media landscape. The
ability to trigger ads in unison regardless of the viewing platform
is now possible.
The Q India has recently experienced a large spike
in its BARC ratings (the Nielsen ratings equivalent in India) across cable and satellite
providers including TATA Sky, Airtel DTH and Siti Networks.
Viewership impressions have grown in ten weeks from under 2 million
per week to over 12 million per week. The integration of ad
campaigns which leverage this viewership increase and drive larger
value for advertisers across emerging digital and mobile platforms
is a major opportunity for the company in Q1 2021 and
beyond.
Mumbai based Chief Revenue
Officer of The Q India, Krishna
Menon, commented, "Monetizing our massive increase in
viewership both in television and digital remains the number
one priortiy for the company in 2021. Driving revenue across
all screens including Mobile, TV, OTT, Apps and Smart TV's is the
future. We are leading the way in India by showing brands chasing the elusive
Gen-Z consumer that we can be in front of them regardless of where
they are and on what device they are watching The Q".
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
650 million via 50 million television homes with partners
including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT
users via platforms including ShemarooMe, MX Player, ZEE5, and Dish
Watcho; and 220 million users on mobile and digital platforms
including Snap, JioTV, Airtel Xstream, Amazon Fire TV and
Chingari
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theqindia.com
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SOURCE QYOU Media Inc.