Channel Ratings Rise an Additional 88%
to 1.96 GRP Over 5 Weeks Moving Closer to Other Large Youth
Channels in the Market
MUMBAI and TORONTO,
Nov. 17, 2020 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India has achieved continued viewership growth of
88% over the last five weeks as measured in GRP (Gross Rating
Points) by BARC (Broadcast Audience Research Council). This
measurement combines actual viewer impressions delivered with time
spent viewing. Over the same period the Time Spent Viewing
(TSV) also increased 66% from an average of 30 minutes to 50
minutes per session. This ratings growth has
significantly surpassed that of any other youth oriented channel in
India as measured by BARC during
the same period and despite The Q having a smaller
television distribution footprint.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by
stakeholder bodies that represent Broadcasters, Advertisers, and
Advertising and Media Agencies. It is considered to be the
India equivalent of the Nielsen
Rating service in North America. The Q channel
continues to experience dramatic viewership growth particularly as
measured against other large youth oriented channels in
the market including MTV (Viacom), Bindass (Disney) and Zoom (The
Times of India).
The ratings surge across Impressions and and Time Spent Viewing
is indicated in the chart below. The viewership growth
continues to be driven by several hit programs on the channel
combined with an ongoing focus on mining viewership data to deliver
more effective programming grid management. Over the last five
weeks keys measurements have grown including:
Gross Rating Points: From a 1.06 rating in Week 40
to a 1.96 rating in Week 44
Impressions: From 6.1 Million in Week 40
to 11.3 Million in Week 44
Time Spent Viewing: From 30 Minutes in Week 40 to
50 Minutes in Week 44
|
Gross Rating
Points
|
Impressions'000
|
Average Time Spent
Viewing
(Minutes)
|
W40'
20
|
W41'
20
|
W42'
20
|
W43'
20
|
W44'
20
|
W40
'20
|
W41
'20
|
W42
'20
|
W43
'20
|
W44
'20
|
W40'
20
|
W41'
20
|
W42'
20
|
W43
'20
|
W44
'20
|
The
Q
|
1.06
|
1.64
|
1.53
|
1.71
|
1.96
|
6094
|
9496
|
8842
|
9880
|
11310
|
30
|
42
|
40
|
45
|
50
|
MTV(Viacom)
|
6.17
|
5.93
|
5.58
|
5.38
|
4.88
|
35631
|
34227
|
32226
|
31039
|
28147
|
41
|
39
|
37
|
37
|
33
|
Bindaas
(Disney)
|
5.01
|
5.72
|
6.19
|
6.93
|
7.43
|
28920
|
33030
|
35727
|
40001
|
42884
|
26
|
29
|
33
|
36
|
38
|
Zoom (Times of
India)
|
5.80
|
5.64
|
5.37
|
5.39
|
5.24
|
33470
|
32560
|
30996
|
31132
|
30243
|
24
|
25
|
24
|
25
|
24
|
HBO (
Warner)
|
0.74
|
0.44
|
0.59
|
0.52
|
0.44
|
4267
|
2564
|
3411
|
3027
|
2560
|
54
|
42
|
46
|
45
|
36
|
Sony Pix (Sony
Corp)
|
0.63
|
0.54
|
0.41
|
0.53
|
0.50
|
3625
|
3137
|
2343
|
3063
|
2880
|
51
|
48
|
34
|
44
|
46
|
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
610 million via 50 million television homes with partners including
TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via
platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho;
and 180 million users on mobile and digital platforms including
Snap, JioTV, Airtel Xstream, Amazon Fire TV and Chingari
Krishna Menon, Chief Revenue
Officer of The Q India commented, "This sustained and
continued ratings surge has caught the attention of agencies and
brands and proves what we have been saying about the huge appeal of
programming that speaks to the Young India audience. The Q
India team is hard at work to keep this growth trajectory going
and translate it into better and better opportunities for brands
that choose to advertise on ``The Q".
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theqindia.com
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
SOURCE QYOU Media Inc.