POC Pacific Iron Ore Corporation

Pacific Iron Ore Corporation (TSX VENTURE:POC), announces the commencement of
its 2008 exploration activities with respect to its Pearson Project located on
Vancouver Island, British Columbia.


On June 1, 2008 the Corporation initiated a drilling program which will
eventually be comprised of approximately 70 diamond drill hole samples and cost
approximately $1.5 million. As of today's date the Corporation has completed 48
holes from 28 separate pad locations. The core has been logged and saw cut with
samples provided to ALS Chemex, an ISO 9001 and ISO 17025 accredited facility
located in North Vancouver, British Columbia, for analysis. For determination of
recoverable magnetite, a selection of core samples will be provided to B.C.
Mining Research Ltd. for percentage magnetic (Davis Tube) testing. The results
of the above tests, when available to the Corporation, will be reported to
shareholders at a future date and in a manner consistent with the requirements
of National Instrument 43-101 entitled "Standards of Disclosure for Mineral
Projects" as adopted by the Canadian Securities Regulators.


On July 14, 2008 the Corporation entered into an agreement with Fugro Airborne
Surveys Corp., of Mississauga, Ontario ("Fugro") under which Fugro undertakes to
perform an airborne geophysical survey ("the Survey") to encompass approximately
12,225 line kilometers at a cost to the Corporation of approximately $1.8
million. As such, the Survey will cover the majority of the Corporation's
mineral claims located on Vancouver Island, British Columbia. The Corporations
total mineral claim holding on Vancouver Island, British Colombia consists of
approximately 297,313 hectares. The airborne study commenced on August 3, 2008
and is approximately 15% complete as of August 31, 2008. The Corporation
anticipates the completion of the Survey during September 2008, weather
permitting. The results of which, when available to the Corporation, will be
reported to shareholders at a future date and in a manner consistent with the
requirements of National Instrument 43-101.


The drilling program and aerial magnetic survey are being undertaken pursuant to
the recommendations contained in the independent qualifying report dated October
31, 2007 and revised on February 13 and March 11, 2008 entitled "Technical
Report - Pearson Project, British Columbia" (the "Qualifying Report") prepared
by an independent geologist, Mr. George Owsiacki, P. Geo. of Victoria, British
Columbia. The Qualifying Report was prepared in contemplation of the
requirements of National Instrument 43-101. A copy of the 43-101 Technical
Report is available under the Corporations profile on SEDAR and can be accessed
at www.sedar.com.


Pacific Iron Ore Corporation is also pleased to announce that on August 17, 2008
Mr. Garry Payie, P. Geo of Victoria, British Columbia has joined the
organization as a Qualified Person and will oversee the Corporation's
exploration program with respect to the Pearson Project. Mr. Payie has reviewed
and approved the technical disclosure contained in this press release.


The cost of both the drilling program and the aerial survey will be funded from
the proceeds of the Corporation's previously announced private equity offering
wherein 14.2 million common shares were issued (comprised of 8,879,000
flow-through common shares and 5,221,000 common shares). As previously
announced, the private offering closed on July 8, 2008 and net cash proceeds of
the private placement were approximately $6.1 million.


Corporate Direction and Strategy

Pacific Iron Ore Corporation is dedicated to the development of its iron ore
deposits, located in the Port Renfrew area of Vancouver Island, British
Columbia. The work program for the British Columbia property (BCP-1, Pearson)
includes a planned airborne magnetometer and EM geophysical surveys over its
northern claims; geological mapping with corresponding stream sediment sampling
and analyses; line cutting; assaying and analytical work; diamond drilling; and
possibly bulk sampling.


Forward Looking Statements:

The TSX.V Exchange has not reviewed and does not accept responsibility for the
adequacy or accuracy of this release. This release includes certain statements
that may be deemed "forward looking statements". All statements in this release,
other than statements of historical facts, that address future production,
reserves potential, exploration drilling, exploration activities and events or
developments that the Corporation expects are forward looking statements.
Although the Corporation beliefs the expectations expressed in such forward
looking statements are based on reasonable assumptions, such statements are not
guarantees of future performance and actual results or developments may differ
materially from those in the forward looking statements. Factors that could
cause results to differ materially from those in the forward looking statements
include, but are not limited to: market prices; exploitation and exploration
successes; continued availability of capital, financing and personnel;
government regulation and laws; the Corporations relationship with First
Nations; environmental developments; and general economic, market or business
conditions. Investors are cautioned that such statements are not guarantees of
future performance and those actual results or developments may differ
materially from those projected in the forward looking statements. For more
information on Pacific Iron Ore Corporation, Investors should review the
Corporation's registered filings which are available at www.sedar.com.

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