Parta Dialogue Inc. (TSX VENTURE:PAD), a leader in social media optimization,
analytics and Social Learning, announces its intention to issue shares for
services to Difference Capital Management in exchange for the provision of
certain consulting services related to business development and strategic
advisory services ("Advisory Services"). 


Parta Dialogue is pleased to announce that Difference Capital has become a
shareholder of Parta Dialogue Inc. ("Parta") by purchasing 6 million shares on
the secondary market, acquiring a 9.47% stake in the company. The Parta
investment increases DCF's participation in the social media industry and makes
them the largest intuitional investor of Parta shares. "Difference Capital is an
invested partner in our success and their commitment to our success is proven
through this investment." said CEO Paul Allard. "They have experience investing
in technology and media companies, specifically social media. We are privileged
to be a part a portfolio of burgeoning Canadian success stories within
Difference Capital."


Parta Dialodue Inc. ("PARTA") is also pleased to announce it has entered into a
consulting agreement with Difference Capital Management ("DCM") for the Advisory
Services (the "Agreement"). Pursuant to the terms of the Agreement, PARTA will
issue to DCM 100,000 common shares of PARTA (the "Shares") per month at a deemed
price of $0.25 per Share in exchange for the Advisory Services (the
"Compensation"). In the event Parta completes a financing in the market the
Compensation will convert to monthly payments of $25,000 in cash or a
combination of 50,000 Shares and $12,500 cash, at the option of PARTA. The
initial term of the Agreement is for a twelve (12) month period.


"Difference Capital's deep expertise in capital markets, corporate management
(particularly in the fields of media and technology) and their extensive
relationships will be an asset to the growth of Parta Dialogue going forward"
said CEO Paul Allard. "We are looking forward to the contributions of Mr. Mike
Wekerle and his team as Parta continues to grow into a leading social marketing
technology company".


The provisions of the Agreement remain subject to approval by the TSXV and
satisfaction of all applicable regulatory requirements.


PARTA also announces that as of January 15, 2013 it has terminated its investor
relations contract with Paradox Public Relations Inc., which had provided
services to PARTA since November 2011.


About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and
Social Learning for organizations at the forefront of digital strategy. Our
clients include some of the largest and some of the smallest (but hippest)
companies in the world, and the list is growing. Parta is aggressively investing
in technology and acquisitions to build a robust offering as a full-service
digital agency that utilizes technology and expertise to listen, strategize,
publish (Sharecasting(TM)), promote and measure (eValue(TM)) your social
marketing programs. Parta is the company behind Edu-Performance and
#engagementlabs.


Many visionary businesses already employ Parta's solutions for internal and
external online engagement. Among these are Proctor and Gamble, Nestle, Durex,
Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote.
www.partadialogue.com


PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs, an all-digital agency offering a targeted range of social
strategies, customized engagement platforms and analytic tools to measure
performance and ROI totally focused on social engagement & optimization:
www.engagementlabs.com.


edu-performance, totally focused on internal engagement and productivity,
Edu-Performance offers customized Social Learning and online training solutions:
www.eduperformance.com.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com


Jeff Armstrong, Corporate Development
Parta Dialogue Inc.
+1 (416) 627-2228
Jeff.armstrong@partadialogue.com
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