MONTREAL, Aug. 9, 2011 /CNW/ -- MONTREAL, Aug. 9, 2011 /CNW Telbec/ - PARTA DIALOGUE INC. ("Parta") (TSX-V: PAD) is pleased to announce the launch of "Forumschiste.com", a social media platform that allows the public and industry to trade questions and points of view on shale gas exploration in Quebec (French only). Since the forum recently went live, it has attracted interest from a wide range of stakeholders and initiated a transparent dialogue about shale gas development in Quebec. Its Facebook page has already drawn a following of more than 550 members. This project is funded by the Canadian Association of Petroleum Producers. It creates an easily accessible forum where the public can voice concerns about shale gas exploration and receive concrete answers from shale gas industry representatives, academics and environmentalists. "We hope this forum will be a valuable source for people seeking information about shale gas," said Dave Collyer, president of the Canadian Association of Petroleum Producers. "It is reasonable for people to have questions and concerns, especially in jurisdictions without a history of upstream natural gas activity. This forum will allow people to exchange and access a variety of information so they can form their own opinions." Using the latest approaches in social media strategy, including integration of a Facebook page, Youtube channel, Twitter feeds and a Dynamic Archive Platform, Forumschiste.com aims to make it as easy as possible for people to ask questions and contribute text, video and image content to the dialogue from wherever they spend their time online. "Social Media opens the door to citizen involvement in public dialogue like never before," said Paul Allard, CEO of Parta Dialogue Inc. "On an issue as important and complex as shale gas development, this is a unique opportunity for industry and the public to reach a common understanding through an ongoing exchange of views, however heated the exchanges may get." Forumschiste allows for anyone to publish questions or viewpoints online as long as they are in accordance with a transparent Content Policy (available here: www.forumschiste.com/guide-participation.html). Site moderators must adhere to a commitment to neutrality in accordance with their Moderation Charter, published here: www.forumschiste.com/static/chart. All viewpoints on shale gas must be given equal time and importance on the site. About PARTA Dialogue Parta Dialogue offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Astra Zeneca, Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum Producers, Nestlé Waters, and Fondaction. PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in Social E-Learning, Edu-Performance  Canada Inc (www.eduperformance.com), and also owns and operates the following social networks : www.alternativechannel.com; www.ecomobility.tv,  www.eauzone.tv, www.energy2point0.com and www.greenpod.fr. For more information, please visit www.partadialogue.com. About the Canadian Association of Petroleum Producers The Canadian Association of Petroleum Producers (CAPP) represents companies, large and small, that explores for, develops and produces natural gas and crude oil throughout Canada. CAPP's member companies produce more than 90 per cent of Canada's natural gas and crude oil. CAPP's associate members provide a wide range of services that support the upstream crude oil and natural gas industry. Together CAPP's members and associate members are an important part of a national industry with revenues of about $100 billion-a-year. CAPP's mission is to enhance the economic sustainability of the Canadian upstream petroleum industry in a safe and environmentally and socially responsible manner, through constructive engagement and communication with governments, the public and stakeholders in the communities in which we operate. "Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release." To view this news release in HTML formatting, please use the following URL: http://www.cnw.ca/en/releases/archive/August2011/09/c2306.html p Tom Liacas,br/ Vice-President Social Media, Parta Dialoguebr/ (514) 771-5120br/ a href="mailto:tom.liacas@partadialogue.com"tom.liacas@partadialogue.com/a /p p Markus Ermisch, Media Relations Advisorbr/ Canadian Association of Petroleum Producersbr/ (403) 776-1401br/ a href="mailto:markus.ermisch@capp.ca"markus.ermisch@capp.ca/a /p

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