CFN Media Group (“CFN Media”), the leading agency and financial
media network dedicated to the North American cannabis industry,
announces publication of an article covering Naturally Splendid
Enterprises Ltd's. (TSX-V:NSP) (OTCQB:NSPDF) (FRK:50N) unique
approach to the plant based protein market. The company uses its
proprietary technology to convert hemp seed oil (rich in omega-3
and other essential fatty acids) into a water-soluble powder that
can be integrated into nearly any food or beverage product.
Naturally Splendid’s recent acquisition of Absorbent Concepts Inc.
and its hemp seed processing facility is a major boon to the
company as it seeks to penetrate three significant and growing
markets - plant based omegas, plant based protein, and cannabis
extracts - all three categories perfectly positioned for
industrial hemp and marijuana.
Consumer demand for products enhanced with omega-3 fatty acids
has grown from $25.4 billion in 2011 to $34.7 billion by 2016,
driven by the North American market that accounts for 43 percent of
global demand. In fact, nearly half of Canadians have used, or are
currently using, omega-3 natural health products and more than half
of Americans indicates that they’re attempting to increase omega-3
ingredients in their diets - both trends pointing towards strong
demand. Plant based proteins have seen substantial growth in recent
years, with Research and Markets forecasting a global market of
nearly $10.9 billion in 2022, representing a CAGR of 6.7% in the
coming years. Industrial hemp is an ideal source for cannabis
extracts like CBD (cannabidiol), a market estimated to reach $2.1
billion annually by 2020. In this regard, industrial hemp provides
the perfect balance of omegas supporting human health, has more
digestible protein than any plant on earth…and is a lower cost
biomass input for cannabis extracts when compared to marijuana.
ACI Acquisition Adds Value, Experience
The acquisition of Absorbent Concepts provides a number of
benefits for Naturally Splendid. Perhaps the biggest, and most
obvious, is that the company will now have total control over their
own manufacturing facility and processes used to produce its
extensive line of hemp-based products. This level of vertical
integration, from R&D through manufacturing to distribution and
sales (both wholesale and retail), strengthens the company’s
position considerably as it no longer relies on the whims of third
parties.
ACI brings with it a team of experts that add considerably to
Naturally Splendid’s existing experience and expertise. ACI is one
of North America’s only strictly organic hemp seed processors, and
the team there is well-versed in cannabinoid extraction and
laboratory analysis. Led by founder Pete Scales, a noted evangelist
for the hemp movement and Director of the Canadian Hemp Trade
Alliance (CHTA), ACI offers field extension services for hemp
farmers to help them with issues such as whole plant utilization
and organic growing techniques. ACI also has a history of
developing its own nutritional products, and its expertise is
perfectly synergized with Naturally Splendid’s mission and
goals.
The factory’s location is also ideal in many respects. Located
in Abbotsford, BC, ACI is close to Vancouver’s population,
international airport, and shipping ports. It provides easy access
to the US border and Interstate 5, the Trans-Canada Highway, and
the incredibly rich agricultural industry of southwestern BC. In
short, it’s a perfect hub for a company with both national and
international ambitions.
NSP’s New CEO Providing Strong Leadership
Appointed interim CEO in January, Doug Mason recently took the
helm for good. Naturally Splendid has made a fairly speedy
transition from a bulk hemp seed distributor to a wholesale
ingredient and consumer brand company. Mr. Mason brings his
extensive consumer products experience to guide Naturally Splendid
through even more expansion and growth as the company moves into
the revenue production and marketing phase.
Mr. Mason presided over 20 years of innovative consumer product
development and marketing with Jolt Cola and Clearly Canadian. With
Naturally Splendid’s consumer product lines ranging from
nutraceuticals to cosmeceuticals to pet supplements, he has a lot
of raw material to fashion into profitable brands. His track record
indicates he is more than capable, and the new
factory/lab/extraction facility should solidify the back end of the
company as he refines the company’s consumer-facing
outreach…possibly into beverage categories where he has had
considerable success taking Clearly Canadian to over $200,000,000
annually in just its third year of operation.
One interesting development to keep an eye on is Naturally
Splendid’s pursuit of a Cannabis Dealer License in Canada. A
Cannabis Dealer License allows the holder to handle, extract,
research, develop, import & export cannabis and related
products, from both industrial hemp and marijuana. As Canada’s new
legalization of adult-use cannabis takes hold, such a license could
prove incredibly valuable to the company, allowing it to expand
beyond hemp into the wider variety of products that can be
developed from cannabis extracts. This all ties back in to the ACI
acquisition and that facility’s capabilities as well, giving
Naturally Splendid the perfect factory/lab for such endeavors.
All in all, the Absorbent Concepts acquisition could prove
transformative for Naturally Splendid, especially considering its
new leadership, consumer focus, and expanding market due to
Canada’s evolving regulatory environment.
For more information, visit the company’s website or download
their investor presentation.
Please follow the link to read the full article:
http://www.cannabisfn.com/naturally-splendid-acquisition-vertically-integrates-hemp-marijuana-nutrition-business/
About CFN Media
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