Multiplied Media Corporation (the "Company" or "Multiplied") (TSX VENTURE:MMC),
a leading provider of mobile local search services, and UK-based local business
search company Thomson Local are pleased to announce the launch of Thomson Local
content in the Poynt application in the United Kingdom.


Poynt is a convenient and timesaving GPS-enabled application that connects
consumers to local businesses, people, restaurants and movie theaters at the
moment they want to buy or acquire products or services. Poynt gives consumers
the ability to move beyond discovery of their local area to view movie trailers
and showtimes, book dining reservations, view directions on a map, click-to-call
the business or view their website. 


Thomson Local is a UK-based local business search company. With over 1.8 million
businesses listed, Thomson Local has the most comprehensive database of its kind
in the UK. In addition, content is delivered to users of the Poynt mobile
application when the user queries for local business or restaurant information. 


"We are pleased to be offering Thomson Local data to our Poynt users in the
United Kingdom," said Andrew Osis, CEO, Multiplied Media. "The addition of their
listings strengthens both our business and restaurant searches, providing even
more relevant information to people on the go."


"Mobile users want quick, easy and accurate search results when they are looking
for a local business whilst on the move, and the Poynt application makes
searching our content a simple and satisfying experience," said Richard Avery,
Head of Digital and Development, Thomson Local. "Utilising mobile is just one
way we are helping our customers extend their reach to be seen when local
consumers are looking for them."


Poynt is a free application available to Android, iPhone and BlackBerry users in
the United Kingdom, Canada and the United States from m.poynt.com. It can also
be downloaded directly from Android Market, the iTunes App Store and on
BlackBerry(R) App World. Poynt is also available to BlackBerry smartphone users
in Italy, France, Spain and Germany.


About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates mobile applications
that enhance the consumers' ability to connect with the people and businesses
most important to them. Their multi-award-winning application Poynt
(www.poynt.com) is a mobile local search service available over BlackBerry
smartphones, iPhone and iPod Touch as well as Android devices. Through
agreements with directory and vertical content providers in Canada, the United
States and Europe, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering enables feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.


About Thomson Local 

Thomson Local (www.thomsonlocal.com) has been operating for over 25 years and
has established itself as the leading local search company in the UK. Today,
business listings are available both in print and online following the launch of
ThomsonLocal.com in 2003.


ThomsonLocal.com is powered by the most comprehensive database of its kind in
the UK with over 1.8 million businesses listed and additional content provided.
With a variety of online advertising options, as well as being a Google AdWords
Qualified company, Thomson Local's tailor-made packages help promote businesses
to an online audience that makes over 275 million searches a month across its
partner network, which includes Bing, Pipex and Streetmap.


174 editions of the Thomson Local are produced and delivered free of charge to
over 22 million homes and businesses throughout the UK. Following the
partnership formed in 2006, Thomson Local is the only classified directory that
rewards people with Nectar points for calling businesses listed in either its
online or printed directory.


With its head office in Farnborough, Hampshire, Thomson Local is an Investors in
People Champion, with 10 regional sales offices throughout the UK.
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