FitLife to acquire 100% equity ownership for a
cash purchase price of CDN $0.17 per
MIMI's share
Following a review of all alternative
strategic options available, MIMI's Board of Directors has
determined the acquisition provides the best value for
Shareholders
Transaction has received unanimous approval of the Board and Special Committee
of Mimi's Rock
Shareholders of Mimi's Rock holding
approximately 47% of the outstanding shares have
entered into voting support agreements in support of the
transaction
TORONTO, Dec. 5, 2022
/CNW/ - Mimi's Rock Corp. (the "Company" or "Mimi's
Rock") (TSXV: MIMI) (OTCQB: MIMNF) is
pleased to announce that it
has entered into a definitive arrangement agreement dated December
4, 2022 (the "Arrangement Agreement") whereby an affiliate
of FitLife Brands, Inc. ("FitLife") (OTCPK:FTLF) has agreed
to acquire all of the issued and outstanding common shares of
Mimi's Rock (the "Shares") in exchange for cash
consideration of CDN $0.17 per Share
(the "Arrangement"), subject to customary closing
conditions. The Arrangement is expected to be completed
by way of a statutory plan of arrangement under the
Business Corporations Act (Ontario).
The purchase price of CDN $0.17
per Share represents an enterprise value of the Company of
approximately $27.2 million on the
date hereof and a total equity value of the Company, on a
fully-diluted basis, of approximately $9.1
million, following the repayment of outstanding debt and
other financial obligations of the Company to be repaid from the
proceeds upon the closing of the Transaction. The purchase price of
CDN $0.17 per Share
represents a premium
of approximately 8.5% to the 30-day volume weighted
average price (CDN $0.157) of the
Shares on the TSX Venture Exchange
(the "Exchange") as of the close of market trading
on December 2,
2022 (being the last trading day prior to the
announcement of the Arrangement).
"Following a comprehensive review of the strategic and financing
alternatives available to the Company, we have concluded the
acquisition by FitLife provides our shareholders with the best
currently achievable combination of an appropriate value for our
shares and near-term liquidity, despite the continued strong
performance of our brands." said CEO, David
Kohler.
Dave Grandin, Chair of the
Special Committee remarked, "While we as a Board remained confident
in the quality of our Brands and their continued success, after
reviewing all the available options going forward, including
significant risks and uncertainties in connection with the upcoming
maturities of our outstanding debt instruments and the general
conditions of the capital markets, we ultimately concluded that the
Transaction represents the best outcome for our shareholders that
was achievable with an acceptable degree of certainty and an
appropriate valuation".
Particulars of the Arrangement
Consideration
Under the terms of the Arrangement Agreement, shareholders of
Mimi's Rock (the "Shareholders")
will be entitled to receive
cash consideration of CDN $0.17 in exchange
for each Share held immediately prior to the
effective time of the Arrangement.
Shareholder Approval and Support
The Arrangement will require the approval of the Shareholders at a special
meeting expected to take place in February,
2023 (the "Mimi's
Rock Meeting"). In order to become effective, the Arrangement must be approved
at the Mimi's Rock Meeting by: (i) at least two-thirds of the votes
cast by Shareholders on a resolution approving the Arrangement; and
(ii) a simple majority of the votes cast by Shareholders on a
resolution approving the Arrangement, excluding for this purpose
the votes attached to the Shares held by persons required to be
excluded for purposes of Multilateral Instrument 61-101 –
Protection of Minority Security Holders in Special
Transactions (including the 8,507,750
Shares held by David Kohler, the Chief Executive
Officer of the Company,
which is not considered to be arm's length
to the Company).
Certain Shareholders, who collectively own or control, directly
or indirectly, approximately 47% of the Shares,
have entered into voting support
agreements with affiliates of FitLife to, among other things,
vote their Shares in favour of the Arrangement, subject to the
provisions thereof.
Required Approvals and Conditions to
Closing
The Arrangement is subject to, among other things, the approval
of the Ontario Superior Court of Justice
(Commercial List) by way of interim and final orders,
and the satisfaction or waiver of certain closing conditions
customary in
transactions of this nature, including
the absence of material adverse
changes in the business and affairs of
Mimi's
Rock. Subject to the satisfaction of such conditions, the Arrangement is expected to close in the
first quarter of 2023.
Board and Special
Committee Approval
The board of directors of Mimi's Rock (the "Board")
established a special committee of the Board (the "Special
Committee"), comprised of independent members of the Board, to
assist in the evaluation, supervision and negotiation of the
Arrangement.
BDO Canada LLP ("BDO") delivered
a fairness opinion
(the "Fairness Opinion") to the Special
Committee to the effect that, as of December
2, 2022, the consideration to be received by the
securityholders of Mimi's
Rock (collectively, the "Securityholders")
pursuant to the Arrangement is fair, from a financial point of
view, to such Securityholders. Based on, among other things, the
unanimous recommendation of the Special Committee and the receipt
of the Fairness Opinion, the Board unanimously approved the
Arrangement, having determined that the Arrangement is in the best
interests of Mimi's Rock and fair to the Securityholders.
The full text of the Fairness Opinion, which describes, among
other things, the assumptions made,
procedures followed, factors
considered and limitations and qualifications on the review
undertaken, along
with the terms and conditions of the Arrangement, will be included
in the management information circular of
Mimi's Rock in connection with the Mimi's Rock Meeting, which is
expected to be mailed to the Shareholders in January, 2023.
The Board unanimously recommends that Shareholders vote "FOR" the Arrangement.
Other Terms
The Arrangement Agreement includes representations, warranties and covenants typical of a transaction of
this
nature, along with customary non-solicitation, right to match,
and fiduciary-out provisions. In addition,
Mimi's Rock has agreed to pay a termination fee of CDN $1 million if the Arrangement Agreement is
terminated in certain circumstances, including if Mimi's Rock
enters into an agreement with respect to a superior proposal or if
the Board or Special Committee withdraws its recommendation
with respect to the Arrangement.
Following the closing of the Arrangement, the Shares are expected to be de-listed
from the Exchange.
The Arrangement Agreement, which describes the full particulars
of the Arrangement, will be made available on SEDAR (www.sedar.com)
under the issuer profile of Mimi's Rock.
Advisors
Bloom Burton Securities Inc. acted as financial advisor to the
Special Committee of Mimi's Rock and
Bennett Jones LLP is acting as legal
advisor to Mimi's Rock. An independent fairness opinion
was provided to the Special Committee by BDO Canada LLP.
Stikeman Elliott
LLP is serving as legal advisor
to FitLife.
About Mimi's
Rock Corp.
Mimi's Rock Corp. is an online dietary supplement and wellness
company which markets and sells its products under the Dr. Tobias,
All Natural Advice and Maritime Naturals brand names. The Dr.
Tobias brand features over 30 products, including the top-selling
Colon 14-Day Cleanse and the #1
selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and
Maritime Naturals products focus on skin and beauty care. Products
sold under the All Natural and Maritime Naturals brand names are
made in Canada and registered with
Health Canada and under the EU Cosmetics Act. All Natural Advice
has been featured on BNN as a top selling skincare brand in
Canada, and has been rated the #1
Beauty Brand on Amazon Canada for the past four years.
More information about the Company
is available on Mimi's
Rock' website (www.mimisrock.com).
About FitLife
FitLife Brands is a developer and marketer of innovative and
proprietary nutritional supplements for health-conscious consumers.
FitLife markets over 130 different dietary supplements to promote
sports nutrition, improved performance, weight loss and general
health primarily through domestic and international GNC franchise
locations as well as through more than 17,000 additional domestic
retail locations and, increasingly, online. FitLife is
headquartered in Omaha, Nebraska.
For more information please visit the FitLife website at
www.fitlifebrands.com.
Cautionary Statement Regarding
Forward-Looking Information
This news release may contain forward-looking statements or
"forward-looking information" within the meaning of applicable
Canadian securities laws ("forward-looking statements").
Often, forward-looking statements, which are based on current
expectations, estimates and projections about the industry and
markets in which Mimi's Rock operates, and beliefs of and
assumptions made by Mimi's Rock' management,
involve risks and uncertainties, which are difficult to predict and are not guarantees of future performance,
that could significantly affect the financial results of Mimi's
Rock. The Arrangement Agreement contains conditions to closing and
there is no assurance that these conditions will be fulfilled prior
to the outside date provided therein. All statements, other than
statements of historical facts, that are presented herein, or in
response to questions or
otherwise, that address activities, events or
developments that may occur in the future, including
such matters as activities related to Mimi's Rock's
financial or operational projections and the growth
of Mimi's
Rock' businesses and operations (often,
but not always, through the use of words or phrases, or the negative
variations of those words
or other comparable words of a future or forward- looking
nature, including, but not limited to, "intends,"
"plans," "will likely," "unlikely," "believe," "expect," "seek,"
"anticipate," "estimate," "continue," "will," "shall,"
"should," "could,"
"may," "might," "predict," "project," "forecast,"
"target," "potential," "forecast," "goal," "objective," "guidance"
and "outlook"), are forward-looking statements. Readers
are cautioned not to place undue reliance
on forward-looking statements. Although Mimi's
Rock believes
that in making any such forward-looking statement, Mimi's
Rock's expectations are based on reasonable
assumptions, any such forward-looking statement involves known and
unknown risks and uncertainties that could cause results to differ
materially from those projected in or implied by any such
forward-looking statement, including but not limited to adverse
changes in general economic or market conditions or changes in
political conditions or federal, provincial or state laws and
regulations and the
ability of the parties to achieve all of the conditions to the closing
in order to consummate the Arrangement
(including obtaining any necessary shareholder, court and regulatory approvals for the Arrangement). Any
forward-looking statement speaks only at the date on which it is
made, and except as may be required by law, Mimi's
Rock does not undertake
any obligation to update any forward-looking statement
to reflect new events or circumstances after the date on
which it is made or to reflect the occurrence of unanticipated
events. New factors emerge from time to time, and it is not
possible for Mimi's Rock to predict all of them, or assess the
impact of each such factor or the extent to which any factor, or
combination of factors, may cause results to differ materially from
those contained in any forward-looking statement. Any forward-
looking statement contained in this news release is expressly
qualified in its entirety by this cautionary statement.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in
the policies of the TSX Venture Exchange) accepts responsibility for the adequacy
or accuracy of this news release.
SOURCE Mimi's Rock Corp.