Futura Signs Agreement With P&B Transport to Issue Aeroplan Miles to Its Customers
September 14 2012 - 11:09AM
Marketwired Canada
The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that
it has entered into an agreement with P&B Transport, a Quebec-based Canadian and
US bonded transportation and logistics company that provides services throughout
North America. Under the terms of the agreement, P&B Transport will issue
Aeroplan Miles to their customers through the Futura loyalty rewards marketing
and technology platform.
"Offering loyalty rewards can really help transport operators differentiate
themselves by increasing spending from existing customers and attracting new
customers as part of overall sales and customer relationship management.
Introducing value added marketing services such as loyalty programs to the
trucking industry is a great opportunity for Futura and a logical extension into
the automotive/transportation vertical," said David Campbell, President and CEO
of Futura.
"We are constantly striving to offer our customers better service and
differentiate ourselves. By offering Aeroplan Miles to our customers, we achieve
both these objectives and also expect to attract a number of new customers,"
said Jimmy Pardo, Vice President & co-owner of P&B Transport. P&B Transport will
also be able to enhance its marketing programs and customer relationships
through the application of loyalty incentives and be able to track transactions
and return on marketing investment through Futura's loyalty analytics market
research information."
About The Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian and American businesses. The company
offers a comprehensive suite of loyalty products and services including access
to Aeroplan in Canada and four top frequent flyer programs in the United States.
Futura also develops custom programs for companies wishing to develop
proprietary loyalty solutions. Futura's loyalty services include member account
set up, management and reward redemption platform, a web-based program
transaction reporting interface for merchants, a robust offer management system,
retail POS Integration for card swipe issuance, loyalty analytics and a
proprietary web based reward issuance solution. For more information regarding
The Futura Loyalty Group, visit www.tflg.ca or www.futuraloyaltygroup.com.
About P&B Transport
P&B Transport is a growing transportation and logistics service provider,
dedicated to achieving total customer satisfaction and conducting business
activities with integrity and respect, while building mutually beneficial and
enduring relationships. We take the satisfaction of our customers to heart and
are committed to providing superior value in our service on a continual basis.
We are a Canadian and US bonded carrier that provides total North America
coverage through our vast network of partners. For more information regarding
P&B Transport, visit www.pbtransport.com.
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