FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") today announced that it has partnered with Co-Auto Co-Operative Inc. ("Co-Auto"), a buying cooperative that currently services over 1200 auto dealers in Ontario, Quebec and the Maritimes, to act as a sales lead generation partner. Commencing October 1st, 2011, Co-Auto will begin promoting Futura's product offering to its dealer clients through its various client outreach channels and will refer all qualified sales leads to Futura for follow up. Co-Auto will also assist Futura in managing its roster of active dealer clients within Ontario, Quebec and the Maritimes.

"This partnership with Co-Auto is a great win-win for both organizations. From Futura's standpoint, the opportunity to leverage Co-Auto's unrivalled reach into the auto dealer community in Eastern Canada has the potential to dramatically accelerate our auto dealer sales strategy. Co-Auto benefits from adding a suite of well known loyalty services to its product offering that is proving to be very popular with auto dealers," said Mark Farrell, President and CEO of The Futura Loyalty Group.

"We are excited about promoting Futura's product offering to our over 1200 auto dealer clients. Since launching its auto dealer focused program in March of this year, Futura has demonstrated that there is significant interest in the area of loyalty rewards amongst auto dealers based on the number of dealers they've signed contracts with. By leveraging our many communication channels with our dealer universe, we look forward to helping Futura grow its roster of participating dealers and ultimately seeing our dealer clients grow their respective businesses by leveraging Futura's offering," said Tom Langton, President and CEO of Co-Auto.

About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two existing branded loyalty currencies. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's suite of technology products includes; member account set up interface, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding The Futura Loyalty Group, visit www.tflg.ca.

About Co-Auto

Co-Auto is a co-operative buying group doing business with over 1200 new car and truck dealerships in Ontario, Quebec and the Maritimes. Co-Auto was designed to benefit its auto dealer members by offering a Complete Purchasing Program providing top quality products, services, equipment, and central billing. For more information regarding Co-Auto, visit www.co-auto.com.

Contacts: The Futura Loyalty Group Inc. Mark Farrell President & CEO 416-775-3160 mfarrell@tflg.ca www.tflg.ca Spinnaker Capital Markets Inc. Ali Mahdavi Partner 416-962-3300 am@spinnakercmi.com