DIRECTV Continues Popular ‘Don’t Be Like This Me’ Campaign with NFL All-Pros to Promote NFL SUNDAY TICKET
July 27 2015 - 4:40PM
Business Wire
The Manning Brothers, Tony Romo and Andrew
Luck Showcase their Comedic Chops in New National Ad Campaign for
DIRECTV’s Exclusive NFL SUNDAY TICKET
With the highly anticipated 2015 NFL season just around the
corner, DIRECTV today launched its NFL SUNDAY TICKET advertising
campaign featuring its quartet of high-profile NFL quarterbacks.
The campaign features recently signed NFL stars Andrew Luck and
Tony Romo joining Eli and Peyton Manning in a spin off of the
popular DIRECTV ad campaign, originally featuring actor Rob
Lowe.
New York Giants Super Bowl-winning quarterback Eli Manning leads
off the campaign, followed by DIRECTV newcomer and fellow Pro
Bowler, Tony Romo. Peyton Manning will follow with his own spot in
the coming weeks along with an ad featuring first-year DIRECTV
spokesman Andrew Luck. The ads will run nationwide throughout the
early part of the NFL season promoting DIRECTV’s exclusive NFL
SUNDAY TICKET, which provides consumers every live NFL game, every
Sunday afternoon in high definition.
Adding yet another twist is the introduction of former All-Pro
wide receiver Randy Moss, who’ll be featured in a commercial within
the overall campaign. Having successfully played for five different
teams over his professional career, Moss represents the unique
value NFL SUNDAY TICKET offers to any displaced “out-of-market” fan
intent on seeing their favorite team each week.
The comedic campaign continues the extensive history of
fan-favorite NFL SUNDAY TICKET ad campaigns and one-off video
productions, including “World’s Most Powerful Fan,” “Fairy Football
Players,” “Football Cops,” “Football On Your Phone” and “Fantasy
Football Fantasy.”
“This campaign has been incredibly popular for us, and it made
sense to re-invent it with these NFL superstars,” said Alex Kaplan,
senior vice president, Marketing, DIRECTV. “The players really
embraced each of the concepts and had a ton of fun in production,
and that enthusiasm definitely shines through in each of the
spots.”
For over 20 years since its inception in 1994, NFL SUNDAY TICKET
has changed the way millions of NFL fans spend Sunday afternoons
watching their favorite team play every game no matter where they
live. Now, 2015 marks the continued evolution of the service by
offering fans a true “sports bar”-like experience with the all-new
four-game Mix Channel. Debuting week one of the NFL season, this
mix channel enables fans to watch four simultaneous games at once
within a larger viewing area. The original eight-game mix channel
will also continue to be offered to customers.
NFL SUNDAY TICKET’s staple of services, including the RED ZONE
CHANNEL, Game Mix channels and Player Tracker all remain available
for customers. Not to mention, with the meteoric rise of fantasy
football, DIRECTV made it a priority to serve the millions of
die-hard fantasy players with its exclusive DIRECTV FANTASY ZONE
Channel. A live Sunday afternoon show available exclusively to NFL
SUNDAY TICKET MAX subscribers, the FANTASY ZONE Channel provides
live game-to-game look-ins and fantasy analysis along with
multiple, real-time on-screen tickers offering NFL.com Fantasy
stats, projections and key fantasy player updates. This season look
for expanded in-depth projections and analysis for traditional
fantasy as well as the popular fast-growing daily leagues.
Watching live football and getting up-to-the-minute stats and
highlights via mobile and connected devices has become an important
part of fans’ viewing experience. NFL SUNDAY TICKET MAX subscribers
who have the NFL SUNDAY TICKET app can stream the RED ZONE CHANNEL,
the FANTASY ZONE Channel and every out-of-market game, every Sunday
afternoon on their favorite mobile and connected devices making it
the ultimate one-stop NFL shop. For more information on NFL SUNDAY
TICKET and the different services offered, visit
www.DIRECTV.com/NFL.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 39
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its over 20 million customers access to more than
195 HD channels and Dolby-Digital® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET™,
Emmy-award winning technology and higher customer satisfaction than
the leading cable companies for 14 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 19 million customers. DIRECTV sports
and entertainment properties include ownership interests and
management of four Regional Sports Networks: ROOT SPORTS Rocky
Mountain, Pittsburgh, Southwest and Northwest; and has minority
ownership interests in Game Show Network. For the most up-to-date
information on DIRECTV, please visit www.directv.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150727006297/en/
DIRECTVRobert Mercer(310) 964-4683rgmercer@directv.comorCara
Brugnoli(212) 205-0887cmbrugnoli@directv.com
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