Bitcoin Well (the “Company” or
“
BTCW”), a company providing convenient, secure
and reliable ways to buy, sell and use bitcoin, is pleased to
announce the launch of Bitcoin Academy, a free online educational
curriculum, created in partnership with PowerED™ by Athabasca
University and local award winning creative agency, Sticks &
Stones. The interactive programming was designed to offer relevant
and reliable information about Bitcoin to individuals looking for
personal or professional development within this growing FinTech
sector.
Company Mission
At Bitcoin Well, our mission has been refined to
reflect our commitment to thought leadership within the bitcoin
industry. We have set out to shift the relationship that society
has with money by offering an ecosystem of products and services
that make Bitcoin accessible and understood. Our ecosystem includes
the following 3 pillars:
· Pillar #1 | Non-Custodial Financial Services
(buy, sell and use bitcoin)· Pillar #2 | Technology Development·
Pillar #3 | Education
Bitcoin Academy
Adam O’Brien, the Founder and CEO of Bitcoin
Well is an advocate for empowering and educating society on the
benefits of financial sovereignty through non-custodial purchases
of bitcoin; such is the Bitcoin Well business model. This is why
the creation of a trusted educational resource that explains the
role Bitcoin could play in the financial health and wellbeing of
individuals around the world, was a natural strategic focus for the
Edmonton-based executive.
“When I started exploring Bitcoin, it was very
difficult to find reliable resources,” said Adam O’Brien. “I was
scammed more than once, and had to use YouTube videos, blog posts,
books and online forums to teach myself about Bitcoin. Bitcoin
Academy was created to be a fun and approachable educational
curriculum, offering fact-based insights from industry experts, all
in one place. We’ve found through research performed by IPSOS last
summer that education was the number one barrier for a new Bitcoin
user, the Bitcoin Academy should alleviate that.”
When evaluating the best approach to creating
the course, Bitcoin Well contacted the education experts at
PowerED™, by Athabasca University. As Canada's online university,
AU is dedicated to removing barriers that restrict access to
university-level study; much like Bitcoin Well is invested in
breaking down the boundaries of the traditional financial industry.
To create a free professional development program, focused on
expanding society’s understanding of Bitcoin, it became clear that
PowerED™ was the team to support the Bitcoin Well content experts
with the course structure and development.
“This project really demonstrates the power of
collaboration and expertise,” added Ian Stephenson, Business
Development Officer with PowerED™. “It has been exciting partnering
with both Bitcoin Well and Sticks & Stones to create activities
and interactions that can demystify Bitcoin to make the concepts of
cryptocurrency more relatable. The is a program that is engaging
and approachable but most importantly, informative. This program is
really going to resonate with people.”
For the course design, Sticks & Stones was
engaged to deliver beautiful creative elements that support the
content in making bitcoin easy for anyone to understand. Bitcoin
Academy uses a variety of interactive written content, podcasts
with industry experts, videos, images, case studies and
infographics to keep the course interesting. It also covers the
controversial topics current and new users will want to learn more
about, like pop culture, influencers, fraud, compliance,
regulations and the environment.
“Learning about Bitcoin for the first time can
feel like getting dropped into the middle of a maze. Working with
the teams at Bitcoin Well and PowerED™ by Athabasca University, we
were excited to bring our skillset as creatives and storytellers to
help make Bitcoin make sense for the average viewer — to give them
a map through that maze,” said Matthew Gresiuk, Principal Account
Director at Sticks & Stones. “There’s a wealth of knowledge in
this course, and through this partnership we think we’ve made it
equally engaging as it is informative.”
The best part about the course? It’s free! To
learn more about Bitcoin Academy watch this video
and then you can enrol here.
And, once you graduate from Bitcoin Academy, you
will receive a certificate to signify both the end of your journey
through the bitcoin maze and a beginning of new financial
opportunities; as well as the privilege of ordering custom campus
branded clothing to commemorate your learnings! View the Bitcoin
Academy catalogue here.
About Bitcoin Well
Bitcoin Well (TSX.V: BTCW) offers convenient,
secure, and reliable ways to buy and sell bitcoin through a trusted
Bitcoin ATM network and suite of web-based transaction services.
The Company generates revenue and based on management’s assessment
of publicly available data, is the first publicly traded Bitcoin
ATM company in the world, with an enterprising consolidation
strategy to deliver accretive and cost-effective expansion in North
America and globally. As leaders of the longest-running,
founder-led bitcoin ATM company in Canada, management of Bitcoin
Well brings deep operational capabilities that span the entire
value chain along with access to proprietary, cutting-edge software
development that supports further expansion. Bitcoin Well is on a
mission to shift the relationship that society has with money by
offering an ecosystem of products and services that make bitcoin
accessible and understood. This ecosystem includes
non-custodial financial offerings (both in-person
and online), technology development, including SaaS and internal
technology developments through Ghostlab, the technology arm of the
business, and educational resources designed with the needs of both
their customers, and the industry, in mind. Follow us on LinkedIn,
Twitter, YouTube, Facebook and Instagram to keep up to date with
our business.
Contact Information For
investor information, please contact:
Bitcoin Well10142 82 Avenue
NWEdmonton, AB T6E 1Z4bitcoinwell.com
Adam O’Brien, President & CEO or
Dave Bradley, Chief Revenue OfficerTel: 1 888 711
3866 ir@bitcoinwell.com
For media queries and further information,
please contact:
Karen Smola, Director of MarketingTel:
587-735-1570k.smola@bitcoinwell.com
Reader Advisory / Forward-Looking
Statements
Statements in this press release regarding
Bitcoin Well which are not historical facts are “forward-looking
statements” that involve risks and uncertainties, such as the
timing of expansion plans and activities, the obtaining of licenses
and approvals from regulatory authorities, allocation of the
proceeds from private placements as well as various business
objectives. Such information can generally be identified by the use
of forwarding-looking wording such as “may”, “expect”, “estimate”,
“anticipate”, “intend”, “believe” and “continue” or the negative
thereof or similar variations. Since forward-looking statements
address future events and conditions, by their very nature, they
involve inherent risks and uncertainties. Actual results in each
case could differ materially from those currently anticipated in
such statements due to factors such as: (i) adverse market
conditions; (ii) the need for additional financing; and (iii)
changes in laws and regulations. Except as required by law, Bitcoin
Well does not intend to update any changes to such statements.
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