CALGARY, March 5, 2015 /CNW/ - BrightPath Early
Learning Inc. (TSX-V: BPE) "BrightPath") is pleased to announce the
launch of an online parent engagement application, BrightPath
Connect, to further enhance communication between parents and their
children's teachers.
BrightPath Connect enables teachers to connect real-time with
parents of the children in the centres through a mobile application
and email messaging. Periodic updates, daily reports,
reminders and photos are being shared instantaneously, providing
parents with digital updates regarding their child's well-being,
development and social interaction.
"This initiative strengthens BrightPath's relationship with the
families we serve," says Mary Ann
Curran, Chief Executive Officer of BrightPath.
"Research shows that the majority of parents want as much
information as possible about their child's activities and
well-being in the time they have been apart. Frequency of
parent-teacher contact is positively correlated with the quality of
child care as it enhances trust between parents and teachers."
BrightPath piloted the program prior to deciding to partner with
the software provider Hi Mama Inc. ("HiMama"), a Canadian
company. Feedback from parents involved in the pilot phase
was decidedly positive; they noted the tool was easy to use,
enabled timely interaction with their children's teachers and
reduced paper. They appreciate experiencing first hand their
children's daily activities through reports and photos, and the
ability to work in better partnership with teachers to achieve
developmental milestones.
The Company has implemented BrightPath Connect in all of its 52
centres.
About BrightPath Kids
BrightPath Kids (http://www.BrightPathKids.com), a subsidiary of
BrightPath Early Learning Inc. is a Canadian leader in child care
and early education with 52 locations in major markets across the
country. Meeting the highest standard in curriculum,
nutrition, technology and recreational programming, BrightPath is
committed to providing families with the very best care and child
development programs Canada has to
offer.
About HiMama
HiMama (www.himama.com) is a leading provider of documentation
and communication solutions to the child care sector. HiMama
enables leading early learning programs and child care providers to
build stronger relationships with their families and streamline
operations.
For more information, please visit http://www.BrightPathKids.com
or contact Juliana Jay, Director of
Marketing of BrightPath Kids at (403) 705-0362 Ext. 423.
SOURCE BrightPath Early Learning Inc.