Botaneco Announces New Website Launch
February 06 2012 - 9:00AM
PR Newswire (Canada)
QUEBEC CITY, Feb. 6, 2012 /CNW/ - Botaneco Corp. ("Botaneco" or the
"Corporation") , today announces the launch of its redesigned
company website at www.botanecocorp.com. The enhanced site captures
the Company's mission to be a leader in the $117 billion personal
health care market. As previously announced on October 7, 2011, a
subsidiary of Botaneco Corp merged with Natunola Health Biosciences
Inc in order to capitalize on the synergies between the two
companies. The redesigned website is a reflection of the new
company that culminated from this transaction. "As a result of the
transaction we are excited to launch our new website which has been
streamlined to better serve investors, customers, partners and
representatives," stated Mr. Aki Georgacacos, Interim President and
CEO. "The new website truly showcases the broad range of Botaneco's
patented and innovative personal health care products in three
distinct categories: Personal Care; Food; and Nutraceuticals. The
Personal care and health industry has adopted a "green" philosophy
as consumers demand safer and more natural products. Increased
awareness about the negative implications of chemicals in
sunscreens, cosmetics, moisturizers, and other related products
have prompted the industry to search for alternatives to harmful
chemicals. Botaneco's platform contains Hydresia®, a patented plant
based material that replaces harmful chemicals in a wide variety of
personal health care products. Besides being all-natural and
certified organic Hydresia® has significant advantages over these
harmful chemicals, including clinically proven superior safety on
the skin, and improved performance benefits in the final product.
Hydresia® technology is already featured in over 200 marketed
global personal care products, and Botaneco expects this technology
to become the industry standard in next-generation products in the
multibillion dollar personal health care industry. In addition to
Hydresia®, Botaneco's technology extends to other natural products
such as: Vegelatum®, the industry standard natural replacement for
synthetic petrolatum and Dermylex®, a Health Canada approved
dietary supplement clinically proven to treat psoriasis. In the
natural food market, Botaneco markets a patented shelled flax
Omega-3 product and technology that was awarded the winner of the
2008 Award of Excellence for Innovation in Agriculture and
agri-food, one of the most prestigious awards within the
agricultural and agri-food industry. The redesigned website
provides viewers with a comprehensive overview of Botaneco, easy
navigation of all of the Company's proprietary products, as well as
access to literature, webinars, videos, publications, sample offers
to potential new clients and an investor relations section. About
Botaneco Corp. Botaneco Corp. specializes in personal care, food
and nutraceutical ingredients. We are committed to developing
groundbreaking ingredients based on our patented technologies, and
offering multifunctional, tangible and documented benefits to
formulators and consumers alike. Botaneco is a global developer and
marketer of innovative technologies that help manufacturers meet
the consumers growing demand for natural, environmentally friendly,
personal healthcare products. A competitive advantage to Botaneco's
patented technology over traditional products in the 'green sector'
is the ability to significantly enhance the performance and
versatility of these skin and hair care products. The Company has
also been awarded the Canadian Agri-Food Award of Excellence for
its flaxseed technology marketed in the natural food industry.
Botaneco holds patents for its Hydresia® Oleosome, Vegetable Oil
Gel, Dermylex® Whey Protein and Flaxseed Dehulling technology.
Neither TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release. Botaneco Corp. CONTACT: Murray Bruce Kevin
Richardson, PhDChief Financial Officer Investor RelationsBotaneco
Corp. (204) 899-3868(403) 668-4612
kevin@bridge-relations.comwww.bridge-relations.com
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