Sprouts Farmers Market Adds Else Kids Nutrition Products to its Retail Stores Across the U.S.
January 17 2022 - 7:00AM
ELSE NUTRITION HOLDINGS INC.
(BABY.V)
(BABYF)
(0YL.F) ("Else" or the
"Company") the Plant-Based baby, toddler and
children nutrition company, today announced that following the
successful launch and better than expected performance of Else
Toddler Nutrition at Sprouts Farmers Market, the retailer is adding
2 additional products – Else Plant-Based Kids Shakes, in chocolate
and vanilla flavors.
In the 10 months of sales since the February
2021 launch of Else Toddler Nutrition product at Sprouts Farmers
Market, sales velocity grew steadily to 1.2 UPSPW (units per store
per week), surpassing the category average.
We believe that the addition of the new Kids
products will accelerate overall sales growth at Sprouts.
Made from whole food, clean organic ingredients,
including almonds, buckwheat and tapioca, which account for over 90
percent of the ingredients, Else Complete Nutrition Shakes for Kids
are packed with nutrients, free from dairy and soy, gluten free and
contain 50 percent less sugar than leading brands in this market
segment. The products are designed to help support the growth and
development of children.
“This is a strong sign from a key natural food retailer, the
largest to carry Else Nutrition to date,” said Hamutal Yitzhak, CEO
& Co-Founder of Else Nutrition. “We’re excited that consumers
with children shopping at Sprouts’ will enjoy the same Clean Label
Purity Award-Winning quality, and whole Plant-Based Nutrition that
our Toddler Nutrition products have been providing to thousands of
toddlers nationwide.”
Since launching its Plant-Based Complete Nutrition for Toddlers,
which won the Good Housekeeping Parenting Award for 2021, the brand
has received overwhelming and powerful testimonials and reviews
from many parents. Else Toddler Nutrition was also awarded “Best
dairy alternative” at World Plant-Based Expo in December of
2021.
The Company also announces that it has retained A-Labs Finance
and Advisory Ltd. to provide shareholder communication services for
a fixed fee of US$50,000 per month. Either party may terminate the
services upon the provision of fifteen days.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food
and nutrition company focused on developing innovative, clean and
plant-based food and nutrition products for infants, toddlers,
children, and adults. Its revolutionary, plant-based, non-soy,
formula is a clean-ingredient alternative to dairy-based formula.
Else Nutrition (formerly INDI) won the "2017 Best Health and Diet
Solutions" award at the Global Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently
ranked as the #1 Top seller in the baby and toddler formula
category on Amazon. The Company recently received the World
Plant-Based Award for “Best dairy alternative product” in New York
at World Plant-Based Expo in late 2021. The holding company, Else
Nutrition Holdings Inc., is a publicly traded company, listed as
TSX Venture Exchange under the trading symbol BABY and is quoted on
the US OTC Markets QX board under the trading symbol BABYF and on
the Frankfurt Exchange under the symbol 0YL. Else's Executives
includes leaders hailing from leading infant nutrition
companies. Many of Else advisory board members had past
executive roles in companies such as Mead Johnson, Abbott
Nutrition, Plum Organics and leading infant nutrition
Societies, and some of them currently serve in different
roles in leading medical centers and academic institutes such as
Boston Children's Hospital, Pediatrics at Harvard Medical School,
USA, Tel Aviv University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and Technion, Israel and University
Hospital Brussels, Belgium.
For more information,
visit: elsenutrition.com or @elsenutrition on Facebook
and Instagram.
Media Contact
Erin JundefBrilliant PRerinj@brilliantpr.com
For more information, contact:
Lytham Partners, LLCMr. Ben ShamsianNew York |
PhoenixE: shamsian@lythampartners.comP: 646-829-9701
TSX Venture Exchange
Neither the TSX Venture Exchange nor its
regulation services provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Caution Regarding Forward-Looking
Statements
This press release contains statements that may
constitute “forward-looking statements” within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as “will” or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the Company’s financial disclosure documents. Such
forward-looking statements reflect current estimates, beliefs and
assumptions, which are based on management’s perception of current
conditions and expected future developments, as well as other
factors management believes are appropriate in the circumstances.
No assurance can be given that the foregoing will prove to be
correct. Forward-looking statements made in this press release
assume, among others, the expectation that there will be no
interruptions or supply chain failures as a result of COVID 19 and
that the manufacturing, broker and supply logistic agreement with
the Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not
to place undue reliance on any forward-looking statements, which
reflect management’s expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
Photos accompanying this announcement are
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d3e4cdcd-5415-4354-bfaa-cedf3cb6012f
https://www.globenewswire.com/NewsRoom/AttachmentNg/75bd00b0-f7ac-49af-a6f9-425fc1d3f7ca
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