VIVO Cannabis Appoints Chief Customer Officer
August 14 2018 - 7:00AM
VIVO Cannabis Inc. (TSX-V: VIVO, OTCQB: ABCCF)
(“
VIVO” or the “
Company”) is
pleased to announce the appointment of Joel Mallard as the
Company's Chief Customer Officer (CCO). Mr. Mallard will
assume the position effective August 20, 2018 and will be tasked
with building and leading VIVO’s sales teams and sales strategy
across all markets.
With more than 20 years of sales, marketing and
innovation experience, Mr. Mallard has held senior roles at Diageo
and News Corp., including over 13 years in leadership roles in the
beverage alcohol industry. Mr. Mallard was working most
recently with Cowbell Brewing Co. where he led the sales team and
developed the company’s customer plans and strategy. During
his two-year tenure at Cowbell, Mr. Mallard was instrumental in
growing it from a start-up to a top player in the highly
competitive craft beer industry.
“Joel is a welcome addition to the VIVO team.
His extensive expertise in sales, marketing and product innovation
and in the beverage alcohol category are highly valued,” said Barry
Fishman, CEO of VIVO. “His leadership role will include
developing a comprehensive understanding of our customers and
creating strategies to maximize customer acquisition, retention and
profitability. We are thrilled to have Joel as the chief
customer ambassador for our brands including Beacon Medical,
Fireside Cannabis and Lumina Wellness.”
An industry-recognized sales and marketing
executive, Mr. Mallard’s experience includes many successful
product launches, the growth of several global brand extensions,
including Smirnoff, Johnnie Walker and Guinness, and multiple local
and international industry awards. In his new role, Mr.
Mallard will be responsible for positioning VIVO as a leading
medical and adult-use cannabis company and driving profitable
revenue.
In connection with Mr. Mallard's appointment,
the Company has agreed to grant him 300,000 stock options, each of
which will be exercisable into one common share in the capital of
the Company at a price of $1.27 per share, being the closing price
per share on the TSX Venture Exchange on August 13, 2018. The
options will vest quarterly over 36 months and expire in five
years.
About VIVO Cannabis™
VIVO is recognized for trusted, high-quality
products and services. It holds production and sales licences from
Health Canada, and its world-class indoor cultivation facility in
Napanee, Ontario contains proprietary plant-growing technology.
VIVO is expanding its production capacity and pursuing partnership
and product development opportunities domestically, as well as in
select international markets, including Germany, Australia and
Israel.
VIVO recently announced that it has entered into
a definitive agreement to acquire 100% of the issued and
outstanding share capital of Canna Farms Limited, a premium
cannabis company based in Hope, British Columbia. Canna Farms was
B.C.’s first Licensed Producer and has several years of craft
cultivation experience and expertise, as well as a significant
patient base and positive cash flow.
More Information
Barry Fishman, CEO: barry.fishman@vivocannabis.comMichael Bumby,
CFO:
michael.bumby@vivocannabis.comWebsite: vivocannabis.com
ON BEHALF OF THE BOARD OF DIRECTORS
Barry Fishman (CEO and Director)
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Disclaimer for Forward-Looking Information
This news release contains forward-looking
statements, including statements regarding the Company’s proposed
acquisition of Canna Farms and the expected benefits of the
appointment of Mr. Joel Mallard to its executive team. The
forward-looking statements in this release are based on
certain assumptions and involve known and unknown risks and
uncertainties and other factors that could cause actual events to
differ materially from current assumptions and expectations,
including that the acquisition of Canna Farms will be successfully
completed, and that Mr. Mallard will successfully fulfil his
mandate. These forward-looking statements should not be read
as guarantees of future performance or results. Such statements
involve known and unknown risks, uncertainties and other factors
that may cause actual results, performance or achievements to be
materially different from those implied by such statements,
including: that the proposed Canna Farms acquisition may not close
on the terms expected or at all; that there may be regulatory
impediments to the timing of opening of the adult use market; that
there may occur changes to industry regulations that are adverse to
the Company; and that Mr. Mallard’s performance may not be as
expected. A more complete discussion of the risks and uncertainties
facing the Company appears in the Company’s Annual Information Form
and continuous disclosure filings, which are available on SEDAR
at www.sedar.com. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as
of the date of this news release. The Company disclaims any
intention or obligation to update or revise any forward-looking
statements as a result of new information or future events, or for
any other reason, other than as required by applicable securities
laws.
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