Dormez-vous is challenging Quebecers to get 8
hours of sleep each day this month to foster healthier sleep habits
that fuel physical and mental wellbeing
MONTREAL, March 1,
2023 /CNW/ - Dormez-vous, Quebec's leading specialty sleep retailer is
on a mission to help Quebecers build better sleep habits that
supercharge their health and wellbeing. So, in celebration of Sleep
Awareness Month this March, the company is launching the 248 Hour
Sleep Challenge to encourage Quebecers to strive for 8 hours of
better, higher quality sleep every day for 31 days.
As a continuous champion of World Sleep Day (March 17), Dormez-vous is helping to highlight
the powerful and transformative impact sleep has on our health and
wellbeing. Sleep is critical for people to function both mentally
and physically, however most Canadians have trouble sleeping with
56% saying they wake up feeling tired and struggle to get a good
night's sleep according to a recent Sleep Habits Study. The study
also found that while over 90% of Canadians agree that sleep is
important to their health, only 55% have taken active measures in
the past year to prioritize their sleep.1
"As Quebec's leading sleep
expert, we know that sleep is the fuel that powers our day and
allows us to feel our best self," said Stewart Schaefer, President and CEO,
Dormez-vous. "This March, we are proud to champion sleep all month
long with the introduction of the 248 Hour Sleep Challenge as we
rally Quebecers to join us in building healthy sleep habits through
small, attainable steps to help foster a better night's sleep."
Small actions for a big impact: The 248 Hour Sleep
Challenge sets out to inspire Quebecers to establish healthy sleep
habits through small daily actions that help build better sleep
routines. Building healthy sleep habits can be as simple as staying
off devices 1-hour before going to bed, aiming to go to bed at the
same time every day to create consistency, and establishing a
calming bedtime routine such as reading or taking a warm bath to
allow yourself to wind down from your day.
AR fun amidst the challenge: Quebecers can join the
challenge by trying out Dormez-vous' augmented reality filter with
healthy sleep habit prompts on Instagram. Users of the interactive
AR filter can tag their friends and family to take small actions
towards better sleep and spread the importance sleep has on our
health and wellbeing in a fun way throughout Sleep Awareness
Month.
As leaders in sleep for more than 28 years, Dormez-vous is
committed to supporting Quebecers on their sleep wellness journey
and helping to foster better sleep habits year-round. The company's
Sleep Experts have the knowledge and training to help Quebecers
find personalized sleep solutions to meet their individual sleep
needs. In addition, Dormez-vous' All for Sleep mobile app provides
evidence-based sleep solutions and tools to create personalized
sleep programs with leading-edge support to help improve their
sleep habits and wellbeing.
Learn more at www.dormezvous.com.
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1Sleep
Habits Study commissioned by Northstar Research Partners for Sleep
Country, 2022
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About Dormez-vous
Dormez-vous is Quebec's leading
specialty sleep retailer. As of March 1,
2023, Dormez-vous has 63 corporate-owned stores and 3
distribution centres in Quebec.
Dormez-vous is a purpose-led organization dedicated to transforming
lives by awakening Quebecers to the power of sleep, and is
committed to building a company culture of inclusion and diversity
where differences are embraced and valued. The Company meaningfully
and positively supports its environment and the communities where
it operates through its comprehensive mattress and foundation
recycling program that keeps mattresses out of landfills, as well
as its bed donation program that contributes mattresses and
foundations to Quebec charities to
help families and children in need get a good night's sleep. For
more information about the Company visit www.dormezvous.com.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations