Vecima Partners with Cadent for Dynamic Ad Insertion for Video Service Providers
April 18 2023 - 5:00PM
Business Wire
Integrated ecosystem uses established
infrastructure and the expertise of Cadent to personalize ads and
drive incremental service provider revenue quickly and easily
Vecima Networks Inc. (TSX: VCM) and Cadent, the largest
independent platform for advanced TV advertising, today announced
the integration of Vecima’s MediaScaleTM Streaming solution with
Cadent Aperture Platform to power the next generation of
multichannel video programming distributor (MVPD) and vMVPD
advertising services.
Leveraging the integration of Vecima’s MediaScaleTM Streaming
solution and the Aperture Platform, service providers will now be
able to protect existing linear ad revenue as they migrate to new
IPTV platforms, as well as create new opportunities for incremental
revenue from previously unmonetized premium inventory.
The integrated solution allows the current linear ad schedule to
be mirrored on IP-based linear streams. Together, MediaScale and
Aperture support ad insertion and dynamic decisioning for linear
TV, time-shifted video services, as well as ad replacement for
video on demand (VOD) and Cloud DVR content.
Additionally, Aperture Viewer Graph, Cadent’s patented
cookieless technology that maps IP address to household viewing
targets, allows service providers to seamlessly activate data for
themselves and their affiliate partners. Highly accurate targeting
using a service provider’s first-party data, in a secure, data-safe
workflow, combined with a wide range of third-party audience
segments make addressable TV campaigns even more accurate with
advanced reporting and attribution. This allows service providers
to optimize the viewing experience for consumers by making
campaigns more relevant and less intrusive.
With the millions of subscribers already served by operators
using Vecima and Cadent solutions, customers will be able to
quickly implement addressable advertising across their IP video
networks and deliver targeted messages in the moments people are
most immersed in content, regardless of viewing channel, and
realize revenue benefits with incremental spend.
"As OTT and Connected TV viewership continues to grow, TV and
video service providers need to find ways to future-proof their
advertising business and maximize the return from their ad
inventory and data assets,” said Paul Ranger, Senior Vice
President, Platform Sales, Cadent. “By leveraging Aperture Platform
and its addressable advertising solutions in conjunction with
Vecima’s MediaScale platform, we can enable service providers to
dynamically and efficiently deliver cross-platform campaigns.”
“Vecima continues to lead the industry with an end-to-end
solution that enables rich video entertainment experiences for
viewers and integrated, highly-targeted advertising solutions for
our customers,” said Kyle Goodwin, Senior Vice President and
General Manager, Content Delivery & Storage Segment at Vecima.
“With Cadent’s broad reach across programmer and TV networks,
Vecima leverages pre-integrated features to bring cable advertising
into the internet age. We’re providing a complete ecosystem with an
innovative approach to ad insertion that’s cloud-deployable for low
upfront investment and dynamic demand, while providing incremental
revenue for operators.”
About Cadent
Cadent powers the evolution of TV brand advertising. We provide
marketers, agencies, operators, and media owners with data-driven
solutions for buying and selling TV advertising. By connecting
brands with opportunities across national inventory sources—cable,
broadcast, and OTT—our technology improves efficiencies and boosts
the results of linear, addressable, and cross-screen campaigns. For
more information, visit cadent.tv or follow @CadentTV.
About Vecima Networks
Vecima Networks Inc. (TSX: VCM) is leading the global evolution
to the multi-gigabit, content-rich networks of the future. Our
talented people deliver future-ready software, services, and
integrated platforms that power broadband and video streaming
networks, monitor and manage transportation, and transform
experiences in homes, businesses, and everywhere people connect. We
help our customers evolve their networks with cloud-based solutions
that deliver ground-breaking speed, superior video quality, and
exciting new services to their subscribers. Learn more at
vecima.com.
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