The Brick, OxiClean HD™ Laundry Detergent, and
shomi™ All Return with
In-Show and Digital Integrations for Season 4 of Big Brother
Canada
#BBCAN4 Premieres Wednesday, March 2 at 9 pm
ET/PT on Global
For additional photography and press kit
material visit: www.shawmedia.ca/Media
Follow @shawmediaTV_PR / @GlobalTV_PR
on Twitter
TORONTO, Feb. 19, 2016 /CNW/ - Big Brother
Canada, the country's most epic 24/7 house party, returns
for a brand new season of competition, strategy, and manipulation
on Wednesday, March 2 at 9
pm ET/PT on Global, with a wide array of sponsorship
integrations from Canada's most
popular brands. Principal sponsor The Brick returns to the
highly anticipated fourth season to outfit the Big Brother
Canada house in style, as well as premium brand partners
OxiClean HD™ Laundry Detergent,dirt's worst enemy, and
shomi™, Canada's
premier streaming service.
"There is no better opportunity for brands than Big Brother
Canada," saidBarb McKergow,
Head of Marketing Ventures, Shaw Media. "With non-stop action
on multiple platforms, this series delivers a wide audience and
unparalleled experience that our brand partners have come to expect
from this dynamic format."
See below for full details on each brand partnership:
The Brick
Making this the most luxurious Big
Brother Canada house yet, The Brick once again
provides full furnishings for the houseguests' swanky new pad.
Fans can check out this season's new digs by heading to
ETCanada.com the morning of February
29 for a first-look at the newest Big Brother Canada
house! This season, not only will the grand prize winner receive a
$25,000 gift card to The Brick, but
the exclusive furniture provider will also award four lucky viewers
with the Big Brother Canada Ultimate Fan Experience. Those
fortunate four plus their guests each receive a weekend in
Toronto, tickets to the season
finale, and 24 hours to live in the Big Brother Canada house
where they will eat slop, and play in a custom challenge while
living like a #BBCAN4 houseguest. Each winner will receive a video
that documents the once-in-a-lifetime experience. The Brick will
also be sponsoring the very first Big Brother Canada Meme
Maker where fans will have the chance to Meme funny moments
throughout the season on BigBrotherCanada.ca.
"The Brick is excited to return as the official furniture
provider of Big Brother Canada for a fourth season. The
partnership really gives us an opportunity to showcase our product
in a fun way to audiences we might not otherwise reach. I think
fans are really going to be excited about The Brick's 'Flip the HOH
Look' contest this year!" said Sheldon
Pietrzykowski, Sr. Director of Advertising & Digital,
The Brick. "The integration between in-show and online ensures fans
can really leave their mark on the game in a way they haven't yet
had the chance to do."
OxiClean HD™ Laundry Detergent
Returning for a second year as Big Brother Canada's official
laundry detergent provider, OxiClean HD™ Laundry Detergent
keeps the houseguests fresh and clean, which can be just as
important as winning the Power of Veto! While the #BBCAN4 players
tackle tricky challenges, OxiClean HD™ Laundry Detergent will
tackle tough dried-on stains keeping the houseguests' radiant
whites and vibrant colours looking top-notch throughout the entire
game. The Big Brother Canada Season 4 winner will also
receive an OxiClean HD™ Laundry Detergent prize pack valued at
$10,000 that includes $500 of fabric care products and a $9,500 wardrobe makeover.
"With the upcoming season of tough challenges, messy tasks, and
stain ridden clothes, our OxiClean™ HD Laundry Detergent
partnership with Big Brother Canada Season 4 is the perfect
match," said Rena Nickerson,
Director of Marketing, Church & Dwight Canada Corp. "We are
excited to engage with Big Brother Canada fans and the
houseguests, as they conquer their dirty laundry with OxiClean™ HD
Laundry Detergent."
shomi™
shomi™, Canada's premier streaming service, is
back and ready for the new season of Big Brother
Canada with in-show and digital
integrations. Content is king in the #BBCAN4 house as
the Head of Household once again is able to watch one show or movie
on shomi every week. Additionally, fans can peek inside
the Head of Household's virtual PVR as each week's HOH share
their favourite shomi picks on BigBrotherCanada.ca.
With shomi's extensive selection of TV shows and
movies, the only problem is what to watch first!
"Big Brother Canada is just like shomi – fun, quirky, and
100% Canadian - which is why our sponsorship is a natural fit,"
said Rita Ferarri,
Senior Director, Head of Marketing and Communications, shomi.
"Last year's integration was a huge success. Who can forget
the purple unitards and popcorn hats? I can't wait for viewers
to see what we have in store for the contestants
this season."
The upcoming season of Big Brother Canada is full
of surprises and challenges. Due to the dynamic nature of the
live show, sponsorship opportunities continue to be available.
Following a coast-to-coast casting call, a new group of
houseguests are moving into an overhauled Big Brother Canada
house outfitted wall-to-wall with cameras and microphones capturing
their every move. The houseguests compete for a grand prize of
$100,000, a $25,000 gift card from The Brick, and an
OxiCleanTM prize pack valued at $10,000 that includes $500 of fabric care products and a $9,500 wardrobe makeover. The upcoming season of
the fan favourite series continues to offer unparalleled digital
extensions that augment the social dynamics and real-time momentum
of the 24/7 television production. Big Brother
Canada extends from series to site at
BigBrotherCanada.ca with exclusive content, full episodes, 24-hour
live streams, and a host of surprises and opportunities that allow
fans to directly impact the show.
Big Brother Canada premieres on Global,
Wednesday, March 2 at 9 pm ET/PT and airs Wednesdays at 9 pm ET/PT (Head of Household episode), Thursdays
at 8 pm ET/PT (Eviction episode), and
Sundays at 7 pm ET/PT (Power of Veto
episode). Viewers who miss the premiere can catch up on Big
Brother Canada for free following the broadcast the
next day on BigBrotherCanada.ca and Global Go. Also returning
is the Big Brother Canada Side Show, which premieres
Friday, March 4 at 10 pm ET on Slice and Saturday, March 5 at 8 pm
ET on Global, as well as Big Brother Canada
After Dark which airs seven days a week beginning
Friday, March 4 at 3 am ET on Slice. And if that's not enough,
fans can also watch all of the in-between action on the live feeds
from the Big Brother Canada house on BigBrotherCanada.ca.
SOCIAL MEDIA LINKS:
Twitter: @BigBrotherCA |
@Global_TV | #BBCAN4
Instagram: @BigBrotherCA |
#BBCAN4
Facebook:
www.Facebook.com/BigBrotherCA | www.Facebook.com/GlobalTV
Global Television is a Shaw Media Network.
About Shaw Communications
Shaw Communications Inc. is
a diversified communications and media company. Shaw serves 3.2
million consumers and businesses through a reliable and extensive
fibre network. Shaw provides consumers with broadband Internet,
WiFi, Digital Phone and Video services. Shaw Business provides
businesses with Internet, data, WiFi, telephony, Video and fleet
tracking services, and ViaWest provides collocation, cloud and
managed services. Shaw Media provides Canadians with engaging
programming content through one of Canada's largest conventional television
networks, Global Television, and 19 specialty networks, including
HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is
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included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE -
SJR). For more information about Shaw, please visit
www.shaw.ca.
SOURCE Shaw Media