Campaign features musical artists:
bülow, Charlotte Day
Wilson,
Killy and Langston
Francis
TORONTO, July 30, 2018 /CNW/ - Roots ("Roots Canada"
or the "Company") (TSX: ROOT), the lifestyle apparel brand, is
set to launch its 2018 Sweatstyle campaign on August 7. Showcasing breakout musicians that
inspire new sound and individual style, the campaign includes:
bülow, Charlotte Day
Wilson,
Killy and Langston
Francis. The official 2018 Sweatstyle collection will be
available in-store and online in August.
"Our Sweatstyle campaign celebrates the individuality of style,"
said Mangala D'Sa, Roots Vice President, Marketing. "In addition to
their Incredible musical talent, each of our 2018 artists has a
unique fashion sense that is an expression of who they are. We want
to inspire our consumers to live in comfort, with style, and to
wear Roots in a way that is a unique expression of who they
are."
In its fourth year running, Sweatstyle is part of Roots
long-standing tradition of supporting arts and culture. The
campaign shines a light on emerging talent, giving them the
recognition and support they deserve. For the 2018 campaign, Roots
is celebrating musical talent and individuality, with a curated
roster of Canadian musicians that have a diverse sound and unique
personal style. This year's campaign builds on previous Sweatstyle
initiatives that featured acclaimed musicians including:
Brett Kissel, Charlotte Cardin, Daniel
Caesar, Jessie Reyez, k-os
and Ruth B.
Roots launch of its 2018 Sweatstyle campaign marks its
45th anniversary. Inspired by the rugged beauty of
Algonquin Park and cityscapes
across Canada, Roots has been
bringing cabin-inspired style to city living for more than four
decades with a philosophy that clothes should feel as good as they
look.
Roots 2018 Sweatstyle campaign includes the following four
Canadian musicians:
bülow
Megan Bülow never expected her anti-romance
anthem, "Not A Love Song", to catapult her into the spotlight
before she'd even finished high school. bülow (who goes by her
surname) arrived at a writing session two years ago with a chorus
she'd recorded on her phone, but it wasn't until a year later that
the song was finished and went viral. She had no idea when she was
discovered at a summer camp a few years earlier that this is where
she'd end up. Writing her first song at age eight and busking all
over London by eleven, her
youthful tenacity has carried through to her EPs Damaged Vol. 1 and
Damaged Vol. 2. With its intricately woven electro-pop, her music
captures that youthful combination of exuberance and anxiety. This
fall, bülow will be performing throughout North America including a headlining concert
at Toronto's famed Mod Club on
September 8.
Charlotte Day
Wilson
Charlotte Day
Wilson is a vocalist, producer and multi-instrumentalist
from Toronto. With roots ranging
from R&B to folk, her soulful voice and timeless sound garnered
global attention with the 2016 release of her debut EP CDW. She
returned in 2018 with her EP Stone Woman, marking a new chapter
defined by clarity, vulnerability and strength. It is a clear
statement of intent, a stirring demonstration of her power, poise
and certain emergence as an essential voice in 2018 and beyond.
Charlotte supported the EP with sold-out tours of North America and Europe, including two shows at Toronto's legendary Danforth Music Hall.
Following the success of Stone Woman, she is currently working on
material for her debut full length, slated for 2019.
KILLY
KILLY is a recording artist and songwriter from
Toronto who has established a
dedicated fan base with his untraditional releases and trailblazing
intuition. Raised in a Filipino and Bajan household, he burst onto
the rap scene with his 2017 breakout single, "Killamonjaro", and
fans have been down for the journey ever since. Generating millions
of plays and performing at international sold-out shows, KILLY has
carried the momentum single after single and recently released his
highly anticipated debut project, Surrender Your Soul. In addition
to this release, 2018 has included a headlining, sold-out Canadian
tour and a Surrender Your Soul World Tour.
Langston
Francis
Toronto's
Kensington Market is the creative
backdrop that is home to up-and-coming artist Langston Francis. Langston grew up in a world of
vintage boutiques and art spaces, accompanied by the sounds of hip
hop, electronica and jazz. Langston's artistic drive propelled him
into becoming a skilled performer at a young age, taking it upon
himself to learn multiple instruments. In the studio, where he
feels most at home, he honed his distinct voice and prolific
songwriting, playing with pitches and chord progressions while
creating his unique aural footprint heard in his debut "FCKD IT UP"
and current single "Fall From Grace."
For more information and hi-res visuals, visit the Roots
Press Room: rootspressroom.com
Check out our Sweatstyle artists' playlists exclusively on
Apple Music at applemusic.com/rootscanada
Follow Roots Canada on Social Media:
Facebook:
facebook.com/roots; Twitter: @rootscanada; Instagram:
@rootscanada
#Sweatstyle
About Roots
Established in 1973, Roots is an
authentic outdoor lifestyle brand with a rich Canadian heritage and
portfolio of premium apparel, leather goods, accessories and
footwear. Roots delivers products to customers through its store
network, online platform and international partnerships. As of
May 5, 2018, Roots integrated
omni-channel footprint included 117 company retail stores in
Canada, three company retail
stores in the United States, with
two more stores opened in Boston
June 2018, 112 partner-operated
stores in Taiwan, 30
partner-operated stores in China
and a global e-commerce platform. Roots Corporation is a Canadian
corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's Annual Information Form for the fiscal year ended
February 3, 2018 for a discussion of
the uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation