TORONTO, June 2, 2015 /CNW/ - Following a year of
double-digit audience growth and record-setting ratings, Sportsnet
has now become the most-watched sports brand on TV in Canada.
For the first time in the brand's 17-year history, more Canadians
are turning to Sportsnet channels than the competition, according
to data from Numeris over the last 13 months.* The announcement was
made today as part of the annual Rogers Upfront.
"Five years ago, we made significant investments to build upon
our strong sports foundation and declared our goal of making
Sportsnet the #1 sports media brand in Canada. We secured the
most coveted content, acquired the right assets, enhanced
production elements, hired the best talent in front of and behind
the camera, and integrated content across all five of our Sportsnet
platforms with our NHL and Blue Jays offerings leading the
way. The result is first-rate coverage of premium sports
programming and a win for all Canadian sports fans with more choice
of where, when and how to watch the content they want," said
Scott Moore, President of Sportsnet
& NHL Properties, Rogers. "It's been a great run – and
we're not done yet."
From May 1, 2014 to May 31, 2015, the Sportsnet brand had the largest
share and average minute audience of any sports brand on TV in the
country, in the three key demos that matter most in sports: 2+, Men
18-34, and Adults 25-54. The numbers measure viewing on
Sportsnet, Sportsnet ONE and Sportsnet 360 compared to all TSN
channels (TSN1-5). Here are the facts:
Audience
|
Sportsnet
Brand
(all Sportsnet
channels)
|
TSN
Brand
(all TSN
channels)
|
Share 2+
|
3.9
|
3.7
|
AMA 2+
|
167,000
|
158,000
|
Share Men
18-34
|
5.6
|
4.5
|
AMA Men
18-34
|
21,000
|
17,000
|
Share Adults
25-54
|
3.9
|
3.7
|
AMA Adults
25-54
|
63,000
|
60,000
|
On its rise to #1, Sportsnet experienced double-digit growth for
all of its television assets during this same
timeframe: Sportsnet (East, Ontario, West and Pacific) is up 13% in
average audience, Sportsnet ONE is up 49%, while Sportsnet 360 is
up 27%.
April 2015 marked Sportsnet's best
month on TV in network history. During the month, Sportsnet
aired more than 501 hours of live sports programming. Driven
by the stretch run of the 2014/15 NHL regular season, the
highly-anticipated first round of the 2015 Stanley Cup Playoffs,
and the start of the 2015 Blue Jays season, Sportsnet finished
April with a share of 5.8 (vs. 3.1 to TSN) and average minute
audience of 246,000 (vs. 133,000 for TSN).
*Source: Numeris, AMA(000) & Share of Total TV English,
May 1, 2014–May 31, 2015 (confirmed
up to May 17, 2015), Total Canada.
All audiences are 2+, unless otherwise noted.
Social Media Links
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www.sportsnet.ca
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Follow Sportsnet PR @SportsnetPR
About Sportsnet
Sportsnet connects Canadian
sports fans to their favourite teams and athletes, using five
platforms: TV, Radio, Print, Online and Mobile. Delivering
storytelling on a local, regional, national and global level, the
multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet
590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet
Mobile and Sportsnet NOW. Sportsnet consists of four regional
channels (Sportsnet East, Ontario,
West and Pacific), and the nationally-distributed Sportsnet ONE,
Sportsnet World, and Sportsnet 360. Sportsnet is the official
Canadian NHL national broadcast rights holder, and is also the
official regional television broadcast rights holder for the
Calgary Flames (including radio rights on Sportsnet 960 The FAN),
Edmonton Oilers, Toronto Maple Leafs (including radio rights on
Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens.
In addition, Sportsnet is also the exclusive Canadian broadcast
rights holder of the CHL, including the Memorial Cup. Sportsnet is
the Canadian leader in MLB television broadcasts and is home to all
162 Toronto Blue Jays games, plus MLB Playoffs and the World
Series. Sportsnet also offers an exciting sports lineup
including the NFL, Toronto Raptors, NBA, CIS Vanier Cup, Grand Slam
of Curling, IndyCar, the Rogers Cup tennis tournament, and
extensive soccer programming including Barclays Premier League,
UEFA Champions League, UEFA Europa League, CONCACAF and Canadian
national team matches for men and women. Sportsnet Central is the
network's news program, providing regional and national coverage of
the day's events in the world of sports.
SOURCE Rogers Media