MONTRÉAL, Dec. 9, 2019 /CNW
Telbec/ - On the heels of the eagerly anticipated unveiling of
the program for its flagship Igloofest event, Multicolore is
pleased to announce that Quebecor has acquired a minority interest
in its assets. This strategic partnership will enable the two
companies to strengthen their entertainment offerings and create
genuine competition in the Montréal market.
"Multicolore is proud to partner with Quebecor, the undisputed
leader in media, entertainment and culture in Québec," says
Pascal Lefebvre, President and
co-founder of Multicolore. "Our new partner's impact and power will
help drive our development and allow us to launch major offensives
in multiple markets. We will be able to bolster our status as a key
player in the events industry in Québec and internationally."
"Combining the strengths and expertise of our Sports and
Entertainment Group with those of Multicolore will enlarge our
footprint on Québec's entertainment landscape and build a
major-league alternative, creating real competition in the Montréal
market," says Pierre Karl Péladeau, President and CEO of Quebecor.
"Developing show and mass-event production activities represents an
exciting opportunity for the entire Group, one that will position
us to reach wider audiences and penetrate new markets."
"Multicolore has become a major player in the production of
large-scale musical events in Québec," adds Martin Tremblay, Chief Operating Officer of
Quebecor Sports and Entertainment Group. "We are very pleased to
enter into this partnership in order to expand our offerings and
our customer base."
Multicolore will continue to be managed and operated entirely by
Pascal Lefebvre and his team. Its
head office will remain on Gaspé Street in Montréal.
About Multicolore
Multicolore, which recently unveiled
its new identity, has been an important player on Quebec's culture and events scene for 17 years
and has chalked up a long string of successes. It is expert in the
art of creating innovative, immersive, unifying experiences. Its
stable includes must-attend Montréal events such as Piknic
Électronik, Igloofest, the MEG Festival, the brand-new Super Fête
and a production division, Matane Productions. Some 30 employees
work to design, develop and produce high-quality events that
entertain and bring people together, in Québec and elsewhere.
Visit our website: www.multicolore.ca
Follow us on Facebook and Instagram:
facebook.com/multicolore.officiel
instagram.com/multicolore.officiel
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Québec-based Quebecor (TSX: QBR.A, QBR.B) employs more than
10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
Visit our website: www.quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor