Quebecor and Sun Life Financial are on a mission
to talk money with millennials
MONTREAL, March 26, 2018 /CNW/ - Quebecor and Sun Life
Financial are joining forces for the first time to talk money with
millennials, through the launch of a new online brand called
Porte-Monnaie. Hosted on the Journal de Montréal
website, Porte-Monnaie is designed to deliver straight talk
about money and get Generation Y to take an interest – and take
action – when it comes to their personal finances. In a way that
speaks directly to millennials – an age group that represents a
growing share of Quebec's economy
– the new brand will provide content that's informative, inspiring,
sometimes amusing, and always reliable. The goal is to help people
expand their financial knowledge and give them tools to better
leverage their money.
![Sun Life Financial Canada (CNW Group/Sun Life Financial Canada) Sun Life Financial Canada (CNW Group/Sun Life Financial Canada)](https://mma.prnewswire.com/media/658776/Sun_Life_Financial_Canada_Porte_Monnaie__A_New_Brand_Joins_the_Q.jpg)
"Quebecor is proud to launch this new digital brand in
complete collaboration with Sun Life Financial," comments
Donald Lizotte, Executive Vice
President, Advertising Sales, at Quebecor. "This is a great
example of the kind of content-marketing offering we can deploy
with our clients. Everyone benefits from this partnership,
including the public, which can now rely on a new brand adapted to
its needs and preferences."
Created by millennials, for millennials, the content featured on
Porte-Monnaie includes news reports, computer graphics,
influencer videos and inspiring stories tackling every aspect of
personal finance. Visitors can already access a report about a
company offering tiny houses to aspiring homeowners, an article
about the 15 most in-demand jobs in Quebec, a feature about how Sweden has become a beacon for millennials,
and a report about a harvester in Western
Canada who can earn nearly $10,000 in 44 days.
The new brand is launching exclusively online, with strong
social-media presence on Facebook, Twitter and
LinkedIn.
A Natural Fit with Sun Life Financial
As a solid and
recognized institution in the province, Sun Life Financial remains
committed to the financial well-being of Quebecers. The
Porte-Monnaie project was a natural fit, and an opportunity
to break new ground as the first organization to launch a new
digital brand in partnership with Quebecor. Sun Life Financial will
be the main partner in Porte-Monnaie, with permanent
presence on the brand's website. It will also sponsor over 40
original content initiatives, as well as over 20 written and video
reports through which it will share its financial expertise with
millennials. Appearing throughout the year, this content will allow
Porte-Monnaie to offer insight on specific topics in a clear
and accessible language, in keeping with the preferred approach of
Sun Life Financial.
"The launch of Porte-Monnaie is particularly
significant for Sun Life Financial," explains Robert Dumas, President and CEO, Sun Life
Financial, Quebec. "We were
looking for concrete ways of helping Quebecers take charge of their
personal finances, to ensure their sustainable financial security.
Porte-Monnaie is the ideal brand to achieve this goal.
Considering that 87% of people say they regret not having made
better financial decisions earlier on in life, we thought it was
imperative for us to engage with the young generation, the
millennials, to help them build their financial future."
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec. It
holds an 81.53% interest in Quebecor Media, which employs more than
10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations working in the vital fields of culture,
health, education, the environment and entrepreneurship.
Visit our website: www.quebecor.com Follow us on Twitter:
twitter.com/Quebecor
About Sun Life Financial
Sun Life Financial is a
leading international financial services organization providing
insurance, wealth and asset management solutions to individual and
corporate Clients. Sun Life Financial has operations in a number of
markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December
31, 2017, Sun Life Financial had total assets under
management ("AUM") of $975 billion.
For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Information:
Annie Martineau | Media
Agent| 514 526-9251 #2704 |annie.martineau@tva.ca
Annie Martin | Senior
Consultant, Public Relations | Sun Life Financial
Tel.: 514-904-9757 | annie.martin@sunlife.com
SOURCE Sun Life Financial Canada